Ad of the Day: Waitrose - The warmest season

Autumn is upon us and with that Adam&EveDDB’s first offering for Waitrose.

Attempting to inject some warmth into British homes, the campaign features an array of seasonal foods in a bid to convince use autumn is ‘The Warmest Season.’

Set to the soundtrack from the original 1968 Disney feature ‘Winnie the Pooh and the Blustery Day’, the spot sees Waitrose’s own suppliers and producers do battle with the all too familiar British weather.

Credits

Chief Creative Officer: Ben Priest

Executive Creative Director: Ben Tollett, Richard Brim

Art director: Feargal Ballance

Copywriter: Patrick McClelland

Additional Credits: Agency TV producer: Suzy MacGregor,

Agency TV Production Assistant: Sion Prys

Agency Print producer: Laura Smith

Agency Digital Producer: Sion Prys & Oliver Parker

Planner: Dom Boyd & Will Grundy

Managing Director: Tammy Einav

Business Director: Victoria Day

Account manager: Abi Robinson

Media agency: Manning Gottlieb OMD

Media planner: David Ellis

TV Production company: HLA

Director: Simon Ratigan

Editor: Adam Spivey

Post Production: The Mill

Post Producer: Bethaney Phillips

Colourist: Seamus O’Kane

Audio Post Production: Sam Ashwell at 750MPH

Soundtrack name and composer: Rather Blustery Day from Winnie the Pooh

Photographer Andy Sewell

Photographer's agency Blackdog

Retouching company Stanley’s Post

Digital production Company: Banner Boys

Developer: Sebastian Hofer

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Gillian West

Gillian West is The Drum’s social media manager and works to ensure The Drum’s content reaches followers across platforms including Twitter, LinkedIn, Facebook and Instagram in an engaging, relevant and timely manner. Based in Glasgow, she has been actively involved in building The Drum’s Creative Works brand for over three years now and has interviewed major creative figures including Rankin, Peter Souter, Rosie Arnold, Bob Greenberg and Vicki Maguire. During her time at The Drum she has attended events such as Cannes Lions, the Edinburgh International TV Festival, Art Director’s Club Europe, D&AD and more.

All by Gillian