Nescafé and Google offer 360-degree VR tour of Brazilian coffee farms

The coffee maker's new marketing push comprises a panoramic view of its South American plantations.

Nescafé is the latest brand to experiment with 360-degree video, offering fans a virtual tour of its farms through a series of specially filmed interactive spots.

Using the latest version of Google Cardboard, the clips are viewable in 13 countries and allow users to watch the harvest of coffee cherries in Brazil from a variety of angles.

The interactive creative can also be experienced on YouTube and aims to start conversations around how the brand is helping its global network of farmers via its Famer Connect initiative.

The launch follows the Nestlé-owned food giant's announcement that it was to become the first global brand to move all its international websites across to Tumblr in a move designed to appeal to millennials.

Rebecca Stewart

Rebecca Stewart is a reporter at The Drum. She primarily writes news, analysis and features around brand marketing and digital innovation. She has interviewed key figures from the likes of Airbnb, Amnesty International, Unilever, Facebook and Spotify, as well as covering international events like Ad Week Europe, Dmexco and Ciclope.

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