The Drum Awards for Marketing - Extended Deadline

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Creative Department 30 September Winners featuring BBH New York, Arnold KLP, DNA Seattle and J. Walter Thompson London

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By Gillian West, Social media manager

September 30, 2015 | 3 min read

The winners of the latest Creative Department have been revealed in the 30 September issue of The Drum.

Check out the top creative work picked by The Drum UK and US readers, our sponsor, Workfront, and our chosen creative director Denny Hebson, executive creative director, SCC.

Creative Director's Choice: BBH New York - Seamless 'How New York eats'

Denny Hebson, executive creative director, SCC

So many smart choices were made with this snarky, funny ad. How easy would it have been to rely on beautiful food shots or breadth of offerings?

But Seamless and BBH realised the biggest opportunity to drive online takeout orders is to remind people of just how much it sucks to cook at home in New York City (as well as have some fun with gratuitous shots at Jersey City and Westchester).

This is a campaign that both nails the experience of New Yorkers and celebrates the delightful shortcomings of being a part of the greatest city in the world. Tasty stuff.

UK Readers' Favourite: Arnold KLP - Breast Cancer Care 'Days'

Time plays an important role in Arnold KLP’s powerful ‘Days’ spot, which features real women who have been diagnosed with breast cancer.

The film draws on the insight tha t many of those living with the illness br eak their journey down into days; whether it be the number of days since their diagnosis, or the days between their test r esults and surgery, and communicates that the charity is ther e for patients since day one.

US Readers' Favourite: DNA Seattle - BECU 'Bow Wow down to Washington'

To promote the University of Washington’s partnership with credit union BECU, Seattle-based agency DNA produced its own take on the school’s official flight song ‘Bow Down to Washington’.

The spot features vocals from a choir of dogs, formed with the help of local dog trainer ‘Bow Wow Bill’.

Sponsor's Choice: J. Walter Thompson London - Listerine 'Feel every smile'

Jada Balster, marketing director EMEA, Workfront

Listerine has taken an emotive approach to marketing mouthwash. It is helping blind people ‘feel’ smiles.

JWT London has created an app using augmented reality and facial recognition software that vibrates to let visually-impaired users know when they’ve been smiled at.

A powerful and moving video has been created off the back of the campaign which captures people’s first reaction to the technology. You can’t help but smile yourself watching this heartwarming ad. It feels like much more than just a campaign.

The Creative Department within the 30 September issue of The Drum also features work from RKCR/Y&R, Creamos Columbia, DT, 4Creative, Mcgarrybowen London and Grey London and is available to buy now in The Drum Store.

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