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By Natalie Mortimer, N/A

September 30, 2015 | 2 min read

Channel 4 has rolled out a new look for its main brand channel ten years after its last refresh as it looks to better reflect its public service remit.

The channel's in-house creative agency 4Creative worked with creative agency DBLG on the new look, which includes new idents that show a different take on the Channel 4 logo.

Two new typefaces for Channel 4 named Horseferry (for display) and Chadwick (for information) have been created and these can be seen as part of the channel’s refreshed on-screen branding as well as a refreshed off-air/poster art direction.

James Walker, head of marketing, Channel 4 said: “Channel 4’s main channel identity has been running for ten years and has been hugely successful. This ground breaking brand refresh pushes it forward once more, reflecting our public service remit to be diverse, challenging and innovative.”

At the same time as refreshing the identity of the main linear channel, Channel 4 is introducing an updated corporate brand to reflect the whole network of channels and services it delivers.

This brand identity uses the new multi-coloured 4 logo reflecting all the channel brands. The name of the corporation will remain Channel 4 Television Corporation.

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