Yipsy hands RBH macaron brief
Yipsy Macarons has appointed RBH Creative Communications agency as its first PR agency.
RBH’s primary focus will be on raising awareness of Yipsy Macarons to attract new corporate and wedding customers, building on the company’s already impressive client list which includes premium companies such as Apple, Malmaison, Pandora, Swarovski and HP, as well as a growing wedding and events market.
Macarons are colourful, light, small meringue cookies made of almond flour, egg white and sugar. The signature look is a smooth, colourful shell with little ‘feet’ sandwiched by a tasty ganache, buttercream or curd filling. They are different to macaroons, which are made with coconut and honey.
Angela Yip, founder, Yipsy Macarons said: “RBH started as a customer with me providing macarons for their client meetings, very quickly their experience and enthusiasm shone through and I realised that they are the ideal partner to help me raise awareness of Yipsy and reach new audiences. I am delighted to be working with the PR team at RBH.”
RBH will be responsible for both B2C and B2B PR.
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RBH (Rees Bradley Hepburn)
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