Creative Showcase: Featuring W+K, Amsterdam, Bulletproof, DLKW Lowe and more

You can vote for the work you like best, simply by clicking the 'Like' button beside the work, and the winner will be featured online.

To submit work for future publication contact Gillian West. For voting updates and more follow The Drum Creative Showcase on Twitter @TheDrumCreative.

TBWA Singapore: Airbnb 'A Different Paris'

Brand: Airbnb

Title(s): A Different Paris

Agency: TBWA, Singapore

Agency Website: www.tbwa.com

Creative Director: Gary Steele

Senior Copywriter: Elrid Carvalho

Senior Art Director: Uni Lee

Additional Credits: DoP: Jonathan Rossiter

Agency Producer: Haydn Evans

Production Company: Photoplay Films / Six Toes

Executive Producers: Oliver Lawrance, Haydn Evans

Producers: Allison Gay, Emma Thompson

Director: Norman Yeend

Published: September 2015

Short Rationale (optional): TBWA Singapore and Airbnb created a miniature Paris using 11,256 tiny parts and 1,680 figurines. The 3D zoetrope technique makes the animated characters look as though they are moving.

Shot with four different actresses so it could run in global markets, there's a live action aspect to the film which centres around the idea of discovering hidden treasures in iconic cities.

Media Bounty: Bosch UK 'Don’t Do A Dave'

Brand: Bosch UK

Title(s): Don’t Do A Dave

Agency: Media Bounty, London, UK

Agency website: HYPERLINK "http://www.mediabounty.com/" http://www.mediabounty.com/

Creative Director: Sami Abusamra

Art Director: Rosie Clarke

Additional Credits: Producer: Charlotte Gabbitas

Published: September 2015

Short rationale (optional): In the past, Bosch UK had struggled to communicate the need for time saving DIY devices.

The Don’t do a Dave creative campaign injects humour and personality into the products and appeals to soft DIYers.

Building product need into the story communicates the key tool abilities in a fun way which most of us can relate to.

Bulletproof: Trebor 'Brand Identity and Packaging'

Brand: Trebor

Title(s): Brand Identity and Packaging

Agency: Bulletproof, London, UK

Agency Website: www.wearebulletproof.com

Published: August 2015

Short Rationale (optional): As part of the strategic process, the creative platform “The unapologetic minty mint” was developed to capture and convey the intense ‘zing!’ and ‘huzzahh!’ sensations of Trebor’s refreshing flavours.This thinking informed and inspired the design – an arty interpretation of a flavour punch that is vibrant, awakening and impactful.

We reworked Trebor’s red star brandmark ensuring it became the ‘heart’ of the identity. The dynamic shape works on two levels – firstly, to hero the Trebor logo and, secondly, as a vehicle for communicating the dazzling flavour dimensions of the products: a kaleidoscope of intense taste and texture sensations that are smooth and hard, soft and chewy, minty and fruity.

The new design exudes energy, alluding to the intense and explosive flavours within. From the star itself, tonal plays on colour are emitted from the shape, enhancing the illusion of movement with these ‘shards of freshness’ echoing the depths of flavour.

W+K, Amsterdam: Heineken 'The Chase'

Brand: Heineken

Title: Spectre

Agency: W+K, Amsterdam, Netherlands

Agency Website: www.wkams.com

Executive Creative Director: Mark Bernath

Executive Creative Director: Eric Quennoy

Creative Director: Thierry Albert

Creative Director: Faustin Claverie

Additional Credits: Account Director: Jonah Dolan

Account Manager: Elianne Vermeulen

Head of Content: Joe Togneri

Producer: Jaime Tan

Business Affairs Manager: Michael Graves

Production Company: MJZ

Director: Tom Kuntz

Executive Producer: Debbie Turner

Producer: Chris McBride

Service Company: MP Film Production Croatia

Producer: Igor Nola

Lighting Cameraman: Benoit Debie

Production Designer: Robin Brown

Costume Designer: Mr Gammon

Published: September 2015

Short Rationale (optional): Heineken has unveiled a new TV commercial which sees Daniel Craig reprise the role of James Bond in a high-octane boat chase.

As part of the global integrated campaign coinciding with the impending release of new Bond film Spectre, the TVC will launch mobile-first via Facebook, before making an appearance on TV and cinema screens worldwide 24 hours later.

The 90 second slot, which used cinematographers from the movie, sees a young woman (Zara) become embroiled in a series of water-ski set pieces, ultimately coming to the aid of Bond.

BETC Digital: Schneider Electric 'The Butterfly Effect'

Brand: Schneider Electric

Title(s): The Butterfly Effect

Agency: BETC Digital, Paris, France

Agency Website: www.betc-life.com

Creative Director: Ivan Beczkowski

Head of Creative Group and Copywriter: Guillaume Rebbot

Artistic Director: Alexandre Saad

Published: October 2015

Short Rationale (optional): BETC digital developed a new B2B campaign for Schneider Electric, the global specialist in energy management and automation. The campaign supports the brand’s 'Life Is On' positioning. Through the two films we get to know a couple of everyday heroes – who are used to acting in the background and solve problems behind the scenes.

BJL: Whyte & Mackay 'Surprisingly Smooth'

Brand: Whyte & Mackay

Title: Surprisingly Smooth

Agency: BJL, London, United Kingdom

Agency Wesbite: www.bjl.co.ukd

Director: Paul Bentley

Published: October 2015

Short Rationale (optional): Whyte & Mackay Blended Scotch Whisky has launched an exciting new advertising campaign, 'Surprisingly Smooth', which invites consumers to rethink their perceptions of blended whisky and aims to create awareness for the brand in the lead up to the key Christmas trading period.

The campaign has been developed to highlight Whyte & Mackay’s category USP of triple maturation - which results in a richer, smoother taste - after research found that this was a positive motivator for consumers.

The playful creative brings a lion to life as a smooth and dapper gentleman enjoying a dram - drawing a likeness between the smooth quality of the liquid in a humorous and surprising statement. The campaign has been created by creative agency BJL and shot by renowned animal photographer and digital artist Tim Flach.

Tim is best known for his highly conceptual portraits of animals and the originality that he brings to capturing animal behaviour and characteristics. He is the author of several books on animal photography and has contributed to titles such as National Geographic, New York Times and New Scientist. Tim was responsible for The Sunday Times hilarious 'Fat Cat' adverts, promoting their 2014 Rich List, which captured the attention of the industry and public alike.

The campaign is the result of a six-figure investment by the brand. It will appear in still and animated formats nationwide, including high-impact DOOH and static advertisements, and a specially-composed cinemagraph until the end of end of 2015, with plans to roll out further in 2016, supported by a PR and digital campaign, delivered by Wire Media and the Whyte & Mackay communications team.

RKCR Y&R: Oxfam 'We Won't Live With Poverty'

Brand: Oxfam

Title(s): We Won't Live With Poverty

Agency: RKCR Y&R

Agency website: www.rkcryr.com

Creative Director: Marc Hatfield

Art Director: Martin Reed

Copywriter: Jonny Durgan

Additional Credits: Account Director: Aaron Swan

Agency Producer: Rachel Amess (Chops)

Director/ Production Co: Wilkins & Maguire @ Stink

Producer: Lundi Shackleton

Editor: David Stevens

Post Production: Aubrey Woodiwiss @ Electric Theatre Collective (grade); Stephen Miller @ Gramercy Park (flame)

Sound Design: James Clark @ Clearcut Sound

DoP: Pete Allibone

Media planning/buying: Zenith

Published: September 2015

Short Rationale (optional): Oxfam has launched a new TV-led campaign urging everyone to work together to make this dream a reality in the next 15 years.

Using real voices from some of the most challenging places in the fight against poverty, as well as ordinary people here in the UK, ‘We Won’t Live with Poverty’, by Rainey Kelly Campbell Roalfe/Y&R, tells viewers: “In just 15 years, extreme poverty has been halved - in the next 15 it could be gone”.

The campaign centres on this key statistic from the UN, and urges people to act together to solve the injustice of poverty starting now. The people in the TV ad, are all fighting to end poverty with Oxfam, in South Sudan on the banks of the Nile, in the Za’atari camp in Jordan, in Kathmandu, Nepal and in communities across the UK.

The campaign offers the vision and human case for action to sit alongside the familiar, heart-rending fundraising stories, shining a positive light on the fact that it is possible to beat poverty if we all stand together.

Tin Man: New College of the Humanities 'The Art of a Great CV'

Brand: New College of the Humanities (NCH)

Title(s): The Art of a Great CV

Agency: Tin Man, London, United Kingdom

Agency website: http://tinmancomms.com

Artists: Marcos Lutyens, Andy Singleton, Juan Osborne

Copywriter: Tin Man

Photographer: Victoria Jones (Solent)

Additional credits: Production – ACA Live

Published: September 2015

Short rationale (optional): As 400,000* university graduates prepare to launch themselves onto the career ladder this autumn, a new exhibition is set to open in London showcasing the world’s most creative CVs.

From 3D installations to abstract prints created using brainwave technology, internationally renowned artists have re-imagined the CVs of students from New College of the Humanities (NCH), transforming them into stunning pieces of art to grab the attention of some of country’s biggest and most prestigious employers.

The world first exhibition comes as a new survey of employers** reveals hopefuls have under 60 seconds to make an impression, and 40 per cent of recruiters are more likely to secure an interview if they show some creativity in pulling together their personal achievements.

Doubling as a free to attend, pop-up art exhibition and an alternative careers fair, The Art of the CV will feature 16 bespoke pieces by Andy Singleton, Marcos Lutyens and Juan Osborne, each interpreting and visually representing students’ individual skills, talents, achievements and personalities into unique art installations.

The showcase, marking the inaugural graduation of the leading London-based college, will also reveal artistic interpretations of CVs belonging to NCH founder, Professor AC Grayling and fellow NCH luminary historian and well-known TV personality Dr Suzannah Lipscomb, as well as the resume of London Mayor Boris Johnson.

McCann: Crown Paints 'Inside this Tin'

Brand: Crown Paints

Title(s): Inside this Tin

Headline and copy text (in English): Crown Paints. It’s not just paint. It’s personal.

Agency: McCann, Birmingham, United Kingdom

Agency website: http://www.mccannbirmingham.co.uk/

Executive Creative Director: Vince McSweeney

Art Director: Jamie Buckingham

Copywriter: Joe Ivory

Photographer: Matt Bird

Additional Credits: TV production: The Gate, Manchester

Published: September 2015

Short Rationale (optional): Crown Paints is championing its heritage, quality and colour expertise with a new brand storytelling campaign ‘Inside This Tin.’

Representing a major investment in the brand, at the core of the £1.5 million campaign is a 30-second advert which is being aired on national terrestrial and multichannel TV from Monday, September 21.

This will focus on Crown Paints’ three core messages including its history spanning more than 200 years and its commitment to innovation, which is represented in the advert through its exclusive Breatheasy formulation.

The advert has been developed to enable Crown Paints to create an even deeper emotional engagement with its audience. It combines a compelling poetic narrative with a series of lifestyle stories which underpin the strong bonds people have to colour and its ability to reflect their personality.

The call to action to viewers is to ‘make your mark’ and the style of the advert is in keeping with Crown’s brand positioning ‘It’s not just paint, it’s personal.’

Midday: The Primal Kitchen 'Packaging and Brand Creation'

Brand: The Primal Kitchen

Title(s): Packaging and Brand Creation

Agency: Midday, London, United Kingdom

Agency Website: http://www.middaystudio.com }

Published: September 2015

Short Rationale (optional): Established two million years B.C. (Before Cereals), The Primal Kitchen are a new health food brand based upon the caveman diet.

Launching with the UK’s first Paleo bar they have Mammoth plans to change the face of healthy eating.

Through design and copywriting this brand creation needed to communicate the Paleo nature of this new health product and bring the cave man diet into the modern world.

DLKW Lowe: Cif 'Cif. Always a Beautiful Ending'

Brand: Cif

Title(s): Cif. Always a beautiful ending.

Agency: DLKW Lowe, London, UK

Agency Website: www.dlkwlowe.com

Agency Producer: Sarah Pink

Account Team: Emma Walsh Knutson, Olivia Hanson

Creatives: Tony Hardcastle, Nigel Roberts

Photographer: David Gill

Designers: Ryan Self, Rob Carew

Chief Creative Officer: Dave Henderson

Executive Creative Director: Richard Denny

Creative Director: Tony Hardcastle

Additional Credits: Planner: Richard Kelly

Published: September 2015

Keko: Bentley 'Family'

Bentley Bentayga - Launch Film from Greg Williams on Vimeo.

Brand: Bentley

Title(s): Family

Agency: Keko, London, UK

Agency website: www.keko.london

VFX: Coffee & TV

Grade: Absolute Post

Agency Producer: Maja McIntosh

Creative Director: Piggy

Director: Greg Williams

Producer: Bob Ford

Original Music: Mcasso Music

Published: September 2015

Bureau de Change architects: Twitter 'Powered by Tweets'

Brand: Twitter

Title(s): Powered by Tweets

Agency: Bureau de Change architects

Agency website: http://www.b-de-c.com

Creative Director: Billy Mavropoulos / Katerina Dionysopoulou

Photographer: Bureau de Change architects

Published: September 2015

Short rationale (optional): Twitter’s ‘Powered by Tweets’ exhibition at the London Design Festival has been designed and curated by Bureau de Change Architects.

The approach to the spatial design was to translate in three-dimensions the six winning concept proposals, entered as part of the competition set by Twitter.

In order to create an impactful, unified and memorable experience, and establish fluid visitor flow, the spaces have been curated by means of a sensorial narrative and cohered by the integration of the installations into the fabric and character of Somerset House.

The Media Group: Origin Housing 'Annual Report Animation'

Brand: Origin Housing

Title: Annual Report Animation

Agency: The Media Group

Agency website: http://www.themediagroup.co.uk

Creatives: Alison Booker, Rachael Boothby

Published: September 2015

Short Rationale (optional): The Media Group was challenged to produce a more exciting and accessible annual report. The creative included this short animation to showcase the story of the brand's year.