Impero bolsters team with a trio of hires
Creative, digital and social agency Impero has hired three key members of staff on the back of their recent win of Beefeater Gin’s social and digital account.
Alexandra Trevor has joined as client partner from the agency’s client, Pernod Ricard, to manage key accounts. Her experience in digital marketing spans both client-side and agency-based roles. Trevor’s agency career began with McCann/MRM in Sydney and New York. She also worked at AKQA New York, where she managed the global digital Smirnoff account, before moving to The Barbarian Group to work on major digital projects. Latterly, she led Jacob’s Creek digital projects in Sydney for Pernod Ricard.
Impero has also hired Lauren McGregor and Jey Bernal. McGregor joins as senior account manager from We Are Social. At Impero she will take control of Beefeater Gin, Campo Viejo and Lindt chocolate, as well as the agency’s marketing.
Bernal will take on the role lead social creative. Previously a social media creative at M&C Saatchi, she was the ‘Queen of Social’ at Lean Mean Fighting Machine prior to their merger in 2014.