US Ad of the Week: HP ‘Art Awakens Fan-Designed Video’

At Disney’s D23 expo last month, Star Wars fans, artists, and designers had the chance to recreate the ‘The Force Awakens’ trailer using HP technology.

In the fan-designed video, artists digitally drew on individual frames from the trailer, which were then edited and stitched back together to re-make the ad ahead of the movie’s release in December.

Stars of the film, including John Boyega and Daisy Ridley, helped create the fan art trailer.

HP partnered with marketing innovation agency Giant Spoon and activation agency Infinity Marketing to create the experience.

If you’d like to vote for next week’s winner, visit our US Creative Department here. The ad that receives the most votes will be named ‘US Ad of the Week’ next Wednesday.


Lead Agency: Giant Spoon

Agency Website:

Co-founder & Creative Director: Jon Haber

Associate Director Strategy: Adam Wiese

Creative Strategist: Albert Kugel

Project Manager: Anna Ondaatje

Activation Agency: Infinity Marketing

Additional Credits: President: Chad Tons

Account Director: Kailene Horlitz

Creative Manager: Pedro Ferreira

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Minda Smiley

Minda Smiley is a reporter at The Drum covering creativity and advertising. Based in Philadelphia, she oversees creativity coverage in North & South America and runs The Drum’s weekly “US Creative Works” roundup. During her time at The Drum, she has covered industry events including SXSW, ANA Masters of Marketing, 4A’s Transformation and C2 Montréal and has interviewed dozens of creatives for The Drum’s “What does it take to be a great creative?” video series.

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