News

US Ad of the Week: HP ‘Art Awakens Fan-Designed Video’

At Disney’s D23 expo last month, Star Wars fans, artists, and designers had the chance to recreate the ‘The Force Awakens’ trailer using HP technology.

In the fan-designed video, artists digitally drew on individual frames from the trailer, which were then edited and stitched back together to re-make the ad ahead of the movie’s release in December.

Stars of the film, including John Boyega and Daisy Ridley, helped create the fan art trailer.

HP partnered with marketing innovation agency Giant Spoon and activation agency Infinity Marketing to create the experience.

If you’d like to vote for next week’s winner, visit our US Creative Department here. The ad that receives the most votes will be named ‘US Ad of the Week’ next Wednesday.

Credits:

Lead Agency: Giant Spoon

Agency Website: http://www.giantspoon.com/

Co-founder & Creative Director: Jon Haber

Associate Director Strategy: Adam Wiese

Creative Strategist: Albert Kugel

Project Manager: Anna Ondaatje

Activation Agency: Infinity Marketing

Additional Credits: President: Chad Tons

Account Director: Kailene Horlitz

Creative Manager: Pedro Ferreira

Get the Newsletter

Keep up to date with the latest news and insights.

Subscribe

Minda Smiley

Minda Smiley is The Drum's US advertising reporter, covering how brands and agencies are using today's platforms, technologies and innovations to connect with consumers.

All by Minda