Dixons Carphone wants to show technology can improve learning at Plan it Day
Dixons Carphone is one of the many leading brands taking part in The Drum’s ambitious two-day campaign to change the world and the electronics retailer is on the lookout for innovative solutions to show schools how technology can help improve the way education is delivered.
Dixons Carphone will set forth its challenge to the UK's best creative minds at Plan it Day in London tomorrow in the hope that together they can find a solution that can be undertaken on Do it Day in November.
In working with education charity Techknowledge for Schools, Dixons Carphone identified that technology has the power to transform education and so has based its contribution to Do it Day around this. Research carried out by the charity revealed that, when implemented properly and used within a framework, technology can help teachers organise lessons and better facilitate pupils learning.
Andrew Harrison, deputy chief executive of Dixons Carphone and founder of Techknowledge for Schools believes that there are “too many negatives associated technology in education”. At Plan it Day tomorrow Harrison hopes the combined brainpower of marketers, brands, agencies, media owners and tech suppliers can create a “simple and effective idea to help us share best practice with busy schools and bring to life the power of technology for good”.
Dixons Carphone's agency partners on the project, Undercurrent and Yoyo Design, will offer expert experiential and digital advice to teams throughout the day and will aim to produce something tangible on Do It Day itself.
If you want to help solve some of the hardest, most unique and rewarding briefs of your career, today is your last chance to sign up for tickets to Plan It Day by visiting the dedicated website. The Drum will also be running a live blog during Plan it Day on its homepage to keep readers up to date with the action.