Groupon scales back in Lat Am & Asia with 1,100 job cuts
Voucher website Groupon has announced a major downscale in a move which will lay off 1,100 staff members and shutter operations in seven countries.
With closure arranged for Morocco, Puerto Rico, Panama, the Philippines, Taiwan, Thailand and Uruguay, the site is looking to cut back staff “primarily in international Deal Factory and customer service”.
Speaking in a blog post on Tuesday, Groupon chief operation officer, Rich Williams said: “We’re taking some broad restructuring actions to better focus our resources and streamline our international operations.
“Alongside this process, we’ve also taken a close, honest look at where we do business. We saw that the investment required to bring our technology, tools and marketplace to every one of our 40+ countries isn’t commensurate with the return at this point.”
Groupon previously exited Greece and Turkey earlier this year in a process Williams alleged was part of the brand’s evolution from a “largely hand-managed daily deal site to a true ecommerce technology platform”.