#PigGate: Only the Daily Mail splashes on sensational David Cameron allegations made in 'revenge' biography

The UK media has so far largely decided against going to town in reporting on allegations made within the new biography about prime minister David Cameron, which includes allegations of drug taking and an obscene act with a dead pig, while the subject trends as #piggate on Twitter.

Of the mainstream press, only the Daily Mail, which is serialising Lord Ashcroft’s book, has run the allegations on its front page under the headline ‘Revenge! How PM’s Snub to Billionaire, who funded the Tories for year, sparked the most explosive political book of the decade’.

Downing Street has refused to comment on the reports published by the newspaper which include a claim involving a dead pig during a student initiation ceremony at Oxford. The claim has also now been repeated by the Express online and others have offered a muted response through their digital news coverage.

As a result of the Daily Mail splash, #PigGate began to trend on Twitter with users making light of the story. When searching for #PigGate on Twitter, the Prime Minister's official account was top of the search results also.

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Stephen Lepitak

Stephen Lepitak is editor of The Drum, with responsibility for overseeing the day-to-day running of the content produced for the various platforms run by the publication. Over the years he has interviewed agency network bosses such as Sir Martin Sorrell, Maurice Lévy and Arthur Sadoun, as well as Cindy Gallop, Kim Kardashian, film directors James Cameron, Spike Jonze, Richard Curtis and Lord David Puttnam. With a keen interest in media and breaking news, Lepitak has been with The Drum since 2005 and is based across its UK, US and Asia operations.

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