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#PigGate: Only the Daily Mail splashes on sensational David Cameron allegations made in 'revenge' biography

The UK media has so far largely decided against going to town in reporting on allegations made within the new biography about prime minister David Cameron, which includes allegations of drug taking and an obscene act with a dead pig, while the subject trends as #piggate on Twitter.

Of the mainstream press, only the Daily Mail, which is serialising Lord Ashcroft’s book, has run the allegations on its front page under the headline ‘Revenge! How PM’s Snub to Billionaire, who funded the Tories for year, sparked the most explosive political book of the decade’.

Downing Street has refused to comment on the reports published by the newspaper which include a claim involving a dead pig during a student initiation ceremony at Oxford. The claim has also now been repeated by the Express online and others have offered a muted response through their digital news coverage.

As a result of the Daily Mail splash, #PigGate began to trend on Twitter with users making light of the story. When searching for #PigGate on Twitter, the Prime Minister's official account was top of the search results also.

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Stephen Lepitak

Hi - I'm the editor of The Drum - so give me a shout if you have any news, feature ideas, opinion insights or views or update me on then drop me a line.

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