McDonald’s, Burger King & McCain give food for thought on World Peace Day
Fast food brand McDonald’s is teaming up with McCain Foods, DreamWorks, Facebook, Google and Burger King to mark World Peace Day today with the release of a new film, ‘Symbols’.
Produced in collaboration with the UN’s World Food Programme and the team at TBWA\Chiat\Day NY the 24 hour campaign is seeking to raise funds to aid those affected by the refugee crisis.
To make this possible the partner businesses will donate their own media in 38 countries to the campaign; including a social media push carrying the hashtag #PeaceDay to spread awareness as widely as possible.
WFP executive director Ertharin Cousin said: "Today is about people coming together across regions and cultures to take action for a hunger-free and peaceful world. Food assistance plays a powerful role in times of conflict by saving lives and alleviating suffering. Food brings and keeps families together. Food security gives families hope during desperate times while eliminating the need for families to resort to extreme and harmful measures as the only option for survival."
Money raised by the venture will go toward assisting victims of conflict in Syria, Iran, South Sudan and Yemen.