Business on the move: Account wins and reviews from VCCP, Havas, BBDO and more
Welcome to The Drum’s Account Roundup. To help you stay up to date, each Friday we’ll bring you a summary of the latest account wins and reviews taking place across the industry both globally and locally. Here's a look back at what we think you need to know this week.
Local
First Utility has picked VCCP to get its brand closer to consumers. It follows a review earlier this year that saw the energy provider part ways with Upstart.
The London Legacy Development Corporation (LLDC) has appointed Manchester-based agency Access Advertising to market Queen Elizabeth Olympic Park as a major London attraction.
Fashion brand Obey has tasked Coffin on Cake PR to generate buzz around its women range with immediate effect. The brief focuses on reaching style conscious shoppers, while also promoting the story of its founder and artist Shepard Fairey.
Electronic Arts has handed Havas SE PR duties for its shooter and action titles in the UK. The win will see the two work together immediately on the strategies for the eagerly-anticipated Star Wars Battlefront and Mirror’s Edge Catalyst titles.
Content marketing agency Archant Dialogue has beat off competition to keep hold of its account with the equestrian National Governing Body, British Event. It won the business in 2009 and moving forward will push the organisation’s brand including video in order to support its digital and social offering.
Global
Havas Worldwide Hong Kong will lead the activity for Carlsberg’s Man of The Match promotion. It reinforces the office’s existing ties to the beer and will see them mastermind a campaign that spans TV, print, online, social media as well as on-trade activity.
Discount travel site Priceline.com has chosen BBDO New York as its agency of record after a review that began four months ago. The agency will create a brand campaign, due to launch in early 2016, which encourages consumers to actually take the magazine when they buy it.
Health giant GlaxoSmithKline (GSK), whose brands include Tums and Sensodyne, has chosen Omnicom’s PHD and Medicom to handle its global media account moving forward. The appointments come after GSK chose to review its media business earlier this year after combining forces with drug maker Novartis through a joint venture in March.