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Future of TV Snap Social Media

The NFL scores another social media win with new Snapchat partnership

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By Adam Flomenbaum, Co-Executive Editor

September 17, 2015 | 2 min read

At this point, it’s surprising that Advil is not one of the NFL’s primary sponsors.

But for all of the headaches NFL headquarters has endured in the past year and a half, the marketing team has scored some major victories with Twitter, Facebook, and now with Snapchat.

The league and Snapchat today announced a formal partnership that will leverage Snapchat’s Live Story product, giving fans of all 32 NFL teams exclusive and uniquely packaged content.

The Live Stories will be curated by Snapchat and will feature a mix of fan-submitted and league content.

“Partnering with a popular platform such as Snapchat is another important step in our plan to reach our fans wherever they are, whether on NFL.com, NFL Network, NFL Mobile or outside of those properties,” said Blake Stuchin, Director, Digital Media Business Development for the National Football League. “The weekly programming schedule will provide another touch point for millions of fans to connect and share around their passion for the NFL while creating a unique vehicle to reach that audience for our trusted partners and sponsors.”

For marketers looking to get a piece of the highly prized NFL action, Snapchat and the NFL will offer brands the opportunity to advertise within the Stories.

The NFL and Snapchat first teamed up on a Live Story during this year’s draft, which was viewed by 15 million fans worldwide.

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