The Drum Dmexco Highlights: Alexander Schlaubitz, VP of Marketing, Lufthansa

At Europe’s biggest digital marketing conference Dmexco, The Drum is catching up with thought leaders from across the industry to discover the biggest issues facing brands, agencies and publishers today.

Lufthansa's top marketer Alexander Schlaubitz spoke to The Drum on day two of the event about how digital is enabling the airline to get closer to its customers than ever before. He also discussed the importance of content marketing to the brand and how mobile was helping it deliver compelling new experiences to its customers.