Kleenex, Chrysler & MasterCard among nominees for ANA's Multicultural Excellence Awards
The Association of National Advertisers (ANA) has revealed the nominations for its 2015 Multicultural Excellence Awards, which will aim to recognise marketers who produce campaigns for a multi-cultural audience, with nominees including MasterCard, Toyota, Chrysler and Kleenex.
Nominees from 16 companies are spread across 10 categories with nominated campaigns stemming from between June 2014-2015, with awards being handed out across African-American, Asia , Hispanic, LGBT, People with Disabilities, Digital Media, Print, Radio, Total Market and Significant Results.
The awards have been created to help raise awareness of the work being undertaken around multicultural marketing.
The winners will be announced during the ANA's annual Multicultural Marketing & Diversity Conference taking place in Miami in November.
The full list of nominees can be viewed below:
African-American
Union Bank, Carol H Williams Advertising
Verizon Wireless, Commonground/MGS
XFINITY (Comcast), Burrell Communications
Asian
Allstate Insurance Company, Leo Burnett
Chase Digital Banking Services (Chase), interTrend Communications Inc
Verizon Wireless, TDW+Co
Digital Media
Allstate Insurance Company, Leo Burnett
Toyota Brand (Toyota Motor Sales U.S.A.), Conill
Toyota Camry (Toyota Motor Sales U.S.A.), Conill
Hispanic
Chrysler 200 (Fiat Chrysler Automobiles), Lopez Negrete Communications
Toyota Brand (Toyota Motor Sales U.S.A.), Conill
Wells Fargo, Acento Advertising
LGBT
Allstate Insurance Company, Leo Burnett
MasterCard, RGA
Wells Fargo, BBDO SF
People with Disabilities
AARP & Ad Council, Alma DDB
Kleenex (Kimberly-Clark Corporation), VSA Partners
XFINITY (Comcast), Goodby Silverstein & Partners
American Institute of Certified Public Accountants (AICPA) Diversity & Inclusion
The Black Rep/Pro-Bono Theater, Rodgers Townsend DDB
XFINITY (Comcast), Burrell Communications
Radio
Forest Lawn, Low & Joe
Kimberly-Clark Corporation, LatinWorks
McDonald’s Corporation, Moroch
Significant Results
Chrysler 200 (Fiat Chrysler Automobiles), Lopez Negrete Communications
Toyota Brand (Toyota Motor Sales U.S.A.), Conill
ExpressSend Service (Wells Fargo), DAE
Total Market
AARP & Ad Council, Alma DDB
Kleenex (Kimberly-Clark Corporation), VSA Partners
Tylenol (McNeil Consumer Healthcare), J. Walter Thompson