Jack Morton Worldwide hires Geometry Global’s Bruce Henderson as chief creative officer
Global brand experience agency Jack Morton Worldwide has appointed Bruce Henderson as chief creative officer, a role he is currently holding at WPP’s Geometry Global North America but will leave in January.
Henderson will be tasked with charting the IPG agency’s vision and will oversee its brand marketing. He will be based in its New York office.
Josh McCall, chairman and CEO of Jack Morton Worldwide, said: “Bruce is an extremely talented storyteller, team builder, mentor and inspirational leader, whose experience and award-winning creativity will be a tremendous asset to both our creative teams and our clients.”
Before joining Geometry Global four years ago, Henderson served as group creative director at Ogilvy in New York where he worked on both global and US accounts including Six Flags and IBM.
Jack Morton Worldwide works with brands including Chevrolet, T-Mobile and Heineken on experiential initiatives including event marketing, sponsorship, and employee engagement.