IAB Tech Lab aims to improve digital ad experiences as it revises Digital Video In-Stream Ad Format Guidelines and Best Practices
The IAB Technology Laboratory has revised its Digital Video In-Stream Ad Format Guidelines and Best Practices with the aim of improving the digital video experiences of users.
By revising the guidelines and best practices the organisation will aim to better render digital video in-stream ads on high definition screens across all sizes, it has explained.
Included within the new guidelines will be file submission recommendations which will detail ‘ready-to-serve’ files for streaming, progressive downloads and more adaptive streaming formats. Also advised will be the provision of the source mezzanine file to allow publishers to transcode ad formats to best suit the required environments.
Scott Cunningham, senior vice president, technology and ad operations, IAB, and general manager of the IAB Tech Lab, stated his belief that the industry was required to provide the best experience in digital video advertising for audiences across all platforms.
“These guidelines for video ad file submissions will help streamline ad development and placement operations, while meeting the growing demand for high-quality digital video from consumers, and the advertisers that want to reach them,” he added.
The public comment period for the new guidelines will be open through 16 October, following which the IAB Digital Ad Format Guidelines Working Group will take stock and make any required revisions before placing a final version online.