Creative Department 16 September Winners featuring Ogilvy & Mather London, DLKW Lowe, Iris Worldwide and DigitasLBi
The winners of the latest Creative Department have been revealed in the 16 September issue of The Drum.
Check out the top creative work picked by The Drum UK and US readers, our sponsor, Workfront, and our chosen creative director Will Pyne, global executive creative director, Holler.
Creative Director's Choice: Ogilvy & Mather London - Kronenbourg 1664 'Le Big Swim'
Will Pyne, global ECD, Holler
Actor, footballer, kung fu practitioner... It’s easy to see why a lager brand would want enigmatic King Eric as its ambassador. So with the talent box ticked, what else has it got? The tongue-in-cheek tone of voice is spot on, and it’s a nice build on the last Kronenbourg job featuring the mercurial Frenchman.
Execution is strong with excellent attention to detail – the wetsuit collar flip being the funniest example. The tease film was exactly what it needed to be; a tease, and the subsequent rug pull a good one. To use an oft-quoted Ericism, this most definitely isn’t a ‘bag of shit’. More ‘Ooh aah Cantona’.
UK Readers' Favourite: DLKW Lowe - Microloans Foundation 'Buy a poster, build a business'
Female entrepreneurs and women-led startups helped MircoLoan Foundation put up 200 posters on the London Underground to raise awareness of the charity that enables women in Malawi and Zambia to work their way out of poverty. The money raised from selling the posters will be used to help women in Malawi and Zambia start their own businesses. For each UK business taking part, DLKW Lowe has designed their own unique poster.
US Readers' Favourite: DigitasLBi - Whirlpool 'OK'
This issue’s US readers’ choice is Whirlpool’s latest spot, ‘OK’, telling the story of a dad who sometimes loses his patience with his two daughters. The short film forms the latest instalment of the brand’s ‘Every day, care’ campaign, which aims to remove some of the focus on product functionalities and instead highlight the ways in which appliances can make life easier for families.
Sponsor's Choice: Iris Worldwide - Johnnie Walker '360 Mentoring'
Jada Balster, marketing director EMEA, Workfront
Whisky tasting just got technical! We absolutely love the concept behind Diageo owned brand Johnnie Walker’s new campaign ‘360 Mentoring’. It seems the brand is moving away from using celebrities to position the high end whisky and is instead using technology to target new whisky drinkers. Iris, the agency behind the genius campaign, has built an interactive website and tablet app that educates millennial consumers about the brand at high-end bars and tasting events around the world.
The live events use a combination of surround sound, large-scale projections, props and scents to create an immersive experience for their guests that represent the Blue Label blend. We have to hand it to them, whisky tasting has never been so cool.
The 16 September Creative Department also features work from J. Walter Thompson London, Grey London, Lost Boys, Music and Saatchi & Saatchi Fallon Tokyo and is available to buy from The Drum Store.