Business on the move: Account wins and reviews from BMW Group, Heathrow Airport, Aviva and more
Welcome to The Drum’s Account Roundup. To help you stay up to date, each Friday we’ll bring you a summary of the latest account wins and reviews taking place across the industry both globally and locally. Here's a look back at what we think you need to know this week.
Local
BMW has appointed Oliver as its national digital agency to manage all of its digital content and internet operations. The move will see Oliver create a dedicated team to generate, promote and maintain all content across BMW UK’s national web and micro-sites. Oliver won the account in a competitive pitch against agencies including Grass Roots Group and AKQA.
Drayson Technologies, the London based tech company led by Lord Paul Drayson, has appointed five agency partners to launch its latest venture: CleanSpace, a technology enabled movement for better air quality. Eulogy, Cherry London, MRM Meteorite, Fearlessly Frank and MC&C will take the remit of strategic communications; brand partnerships; creative direction; innovation and content; and media planning respectively, to launch a UK-wide initiative.
Heathrow Airport has appointed Acxiom to upgrade and manage its CRM database. The latest development in the decade-long relationship that will see Acxiom integrating Heathrow’s vast data assets with its various retailers and advertisers to drive revenue and improve customer experience.
Arthritis Research has handed its UK digital account to e3 in a three year agreement that will see the agency provide both the ongoing management and future development of Arthritis Research UK’s digital presence [developed on a Sitecore CMS] while also taking the lead in the strategy and execution of ongoing digital campaigns and projects.
Insurance company Admiral has appointed McCann Birmingham to its ad account for a new campaign that will roll out in early 2016.
Zoopla’s ad account has landed with Creature after going up for review earlier this year when its previous agency, Albion, had to resign due to conflict.
Aunt Bessie’s is on the hunt for a new advertising agency that will end its six-year relationship with VCCP after the creative shop opted not to repitch for the Yorkshire pudding maker.
Global
Razorfish has been appointed as the global digital agency for insurance company Aviva to design work for the £3m account spanning Asia, Canada and Europe.T he New York-based agency won the account after a competitive pitch against Tribal, FuseProject and the incumbent, Dare. The brand's global media agency, ZenithOptimedia, is unaffected by the appointment. The digital agency will also continue to work on digital projects for the brand.
NBTY, global manufacturer of brands including Nature’s Bounty and Pure Protein, has chosen Droga5 as its creative agency of record. Droga5 will be tasked with developing strategic and creative marketing campaigns as the company consolidates its brand’s marketing efforts. First work is expected in 2016 across television, print, digital, and social.
Wunderman has been picked without a pitch to handle Ikea’s international activity for its Family loyalty scheme. The programme has over 52 million members and operates throughout Europe, the Far East and the US.