New York Times revamps real estate page to improve experience for home seekers and brokers
The New York Times has given its desktop real estate section an overhaul in an effort to provide those looking for a new home with more relevant content while making it easier for them to contact brokers.
The new page aims to better integrate editorial content from The New York Times with its search offerings, allowing users to look at properties directly from articles they are reading.
Contextually relevant content, such as articles about restaurants in a neighborhood a user may be looking at, will also be available from other sections of the Times including dining, arts, and style.
The new page will employ new advertising units including targeted, in-stream native ads that appear in search results as well as a user’s news feed. Contact forms to reach real estate agents will also now be available on every page.
Matthew Shadbolt, director of real estate products at The New York Times, said: “Real Estate readers are some of the most passionate, deeply engaged users at The Times, and we’re thrilled to now bring the modernized user experience of our desktop services in line with our mobile Real Estate products. Not only in giving readers a genuinely helpful and insightful search experience, but taking them from being searchers to finders.”
The real estate section will also now feature an interactive map on all property pages powered by local search app Foursquare so readers can take a look at what it’s like to live in a particular area.