Medical charity PVRI appoints Yoyo to refresh online identity and strategy
The Pulmonary Vascular Research Institute (PVRI) a global medical charity supporting research into pulmonary vascular disease (PVD) has partnered with Yoyo to create a refreshed digital strategy and implement a brand new website.
The new website will be revealed at the PVRI’s annual conference in Rome in January 2016.
Aaron Shefras, marketing officer and executive administrator at PVRI, said: “Our online identity is the tool we use to introduce ourselves to the world and ultimately bring our members together. After only a few weeks working alongside Yoyo, we’re confident that we’re building a platform to communicate this identity clearly and in a way that simply works. Yoyo are a smart, creative and fun bunch of people to work with”.
Jenny Kitchen, managing director of Yoyo, said: “PVRI are an ambitious charity with clear goals and direction. At Yoyo, we work with a lot of different clients but two of our areas of focus over the last few years have been the not-for-profit and the education sector. PVRI was therefore a perfect project for the team and we're relishing in this opportunity.”
PVRI is the only charity of its kind researching PVD, with a membership network of around 800 clinicians and scientists from over 60 countries around the world.
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