Matt Damon sports Under Armour in teaser ahead of ‘The Martian’ premiere

Actor Matt Damon, who stars in director Ridley Scott’s upcoming movie ‘The Martian,’ works out in Under Armour in a teaser for the film ahead of its 2 October release.

The video is the result of a collaboration between agency Droga5 and entertainment giant WME as the two looked for an opportunity that would benefit both of their respective clients.

In the one-minute film called ‘Leave Your Mark,’ Damon’s character Mark Watney is shown doing a series of workouts as part of his pre-mission training program before journeying to Mars.

The ad creates a backstory for the movie, in which the Ares 3 space crew accidentally leaves Watney on Mars after an intense storm.

Under Armour’s role in the promotion is meant to bring some authenticity to the film, which takes place in 2030 and frames astronauts as the current athletes of the time. The brand is billed as ‘Official Partner of the Ares Program’ at the end.

The integration effort was produced by RSA.

Search The Drum Jobs

Explore the best jobs in Marketing and Media industries
View all open jobs

Minda Smiley

Minda Smiley is a reporter at The Drum covering creativity and advertising. Based in Philadelphia, she primarily covers independent agencies and B2B marketing. She also oversees The Drum’s “Independent Influence,” a weekly series that spotlights the work, perspectives and inspirations behind independent agencies. During her time at The Drum, she has covered industry events including SXSW, ANA Masters of Marketing, 4A’s Transformation and C2 Montréal. She is a graduate of the City University of New York’s Graduate School of Journalism.

All by Minda