Jet.com creates quirky personalized videos for shoppers based on their purchases
Amazon rival Jet.com, which launched this summer, tried to grab consumer attention yesterday by creating amusing video clips based off of what’s inside a person’s shopping cart that were then sent to each shopper via email.
Created by SS+K, the real-time campaign called ‘#JetSpree’ was part of the online retailer’s effort to position itself as an innovative company as it continues to ramp up its advertising efforts. Earlier this week, the retailer rolled out a video created by R/GA that showed people’s heads exploding after seeing the savings they can get at Jet.com
For the ‘#JetSpree’ campaign, anyone shopping on Jet.com on Wednesday 9 September was asked if they’d like to submit the items in their cart for a chance to have video made about what they’ve bought.
The creative team then picked carts that had interesting or funny items in them – for example, one had body wash, paper napkins and cheddar cheese - and created the videos on the spot with a team that included comedy writer Steve Young, an improv troupe, and a yodeler.
One featured a barbershop quartet singing about a man named Gerald’s bike purchases while another employed a ‘morning pig’ to celebrate someone’s purchase of a coffee maker.