Samsung US CMO Marc Mathieu boosts Personal BlackBox board of directors
Samsung’s chief marketing officer has joined the board of directors of data relationship company Personal BlackBox.
Mathieu, who recently joined Samsung’s US mobile division as chief marketing officer, takes nearly two decades of brand strategy and corporate responsibility to the PBB team just in time for its launch this fall.
On the appointment, he said: “It’s an exciting time to join the Personal BlackBox board of directors.
“The PBB mobile marketing platform lets brands create a deeper, more transparent, data relationship with consumers while creating value for the exchange of data and greater integrity through an iron clad security promise.”
Haluk Kulin, PBB founder and chief executive, added: “With the addition of Marc to our board, we have a well-rounded team of advisors and innovators to propel Personal BlackBox into the market.”
Mathieu will sit on the board with Nell Merlino, Geoff Stanley, Wendy Markus Webb, Bruce Mau and Ned Cloonan.