Future of TV Binge Watching Research

Committed to watching a TV show with your significant other? You’re probably going to cheat

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By Adam Flomenbaum, Co-Executive Editor

September 9, 2015 | 2 min read

Ashley Madison: you have a pass for the next minute.

TiVo today released the results of its third annual Cheaters Survey, which looked at how often respondents watched a shared show without their significant other.

Ah, what a feeling! You know, the one when you and your significant other agree to binge-watch the second season of Orange is the New Black, but one night apart leads to a back-to-back-to-back viewing session by one partner while the other is traveling.

Well, cheating is the norm:

- 62 per cent of respondents admitted to watching a shared show without their significant other

- 40 per cent of respondents admitted that they cheat at least once a week

-74 per cent of males admitted that they watched shared shows without their significant others while only 54 per cent of women admitted the same

- 56 per cent of respondents said that they do not feel guilty when show cheating

- 47 per cent of respondents have been ‘caught in the act’

- 74 per cent of respondents have confessed to show cheating

TiVo surveyed 496 people in the U.S. with significant others, ages 18 and up, from July 18-19, 2015.

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