Google Chrome extension aims to re-humanise news feeds by replacing 'refugee' with 'human'

A planned shelter for asylum seekers in Nauen, Germany was intentionally set alight.

A Google Chrome extension has been created to reflect the views that many people feel towards the ongoing refugee crisis throughout Europe and the way in which the people fleeing are being portrayed in the media.

The plugin has been designed to change the word “refugee” to “human” in what the creators have said is a bid to inject more empathy into news stories surrounding the tragic plight of people forced to flee their country, many of whom come from war torn Syria.

Agency, a socially conscious creative studio with offices in Sydney and New York, built the browser extension which it has called “rehumanise”. It will replace a number of terms which they have deemed callous, such as "migrants," "boat people", "asylum seekers" and “queue jumpers”, and replace them with the word “human”.

Murray Bunton, executive director at Agency told Campaign Brief that people were “tired of reading articles about 'queue-jumpers,' 'boat-people,' or worse, 'illegals.' With a simple browser extension, we have the ability to change the conversation quite literally. To re-humanise our news feeds.”

The extension uses the tagline “The Chrome extension for humanity”.

Get the Newsletter

Keep up to date with the latest news and insights.

Subscribe

Tony Connelly

I cover media, marketing and sponsorship news within the sports industry. This includes breaking news as well as writing feature pieces with insights from experts in the sports marketing world.

All by Tony