Ben & Jerry’s demands climate change action with new ‘Save Our Swirled’ flavour
Ben & Jerry’s has lined up a new ice cream devoted to the brand’s environmental awareness campaign ‘Save Our Swirled’.
The ice cream product of the same name boasts hints of marshmallow, raspberry, blackberry and chocolate and will be available at retailers later in October.
The campaign urges consumers to demand the formation of policies to combat climate change at the Paris climate summit later this year via a petition on Avaaz.
As the “socially conscious” ice cream brand looks to lower its carbon footprint, the new flavour variant will raise awareness of the wider campaign.
Ed Shepherd, social mission manager at Ben & Jerry’s, said: “Ben & Jerry’s has a rich heritage of campaigning for climate change, and through launching Save Our Swirled we hope to encourage our fans to join us in calling on leaders around the world to support the transition to 100 per cent clean energy.
“Save Our Swirled offers consumers an exciting and unique flavour that can be enjoyed as a tasty treat this winter.”
To date, over 2.8m people have signed the Avaaz petition calling for for action against man-made climate change.
The ‘Save our Swirled’ campaign previously saw a Tesla car dish out ice cream in California and a bike-powered London film festival among other things.