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Domino's Pizza The X Factor

Domino’s invites X Factor viewers to a ‘Pizza Party’ following sponsorship renewal

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By John Glenday, Reporter

September 4, 2015 | 2 min read

Domino’s is celebrating its renewal of a sponsorship deal with ITV’s X Factor talent contest for the third year running by inviting viewers to a ‘Pizza Party’.

Dominos, X-Factor

The shindig dovetails with the launch of a new app offering a variety of interactive games, quizzes and vouchers in addition to the signature ‘Pizza Party’ feature which offers participants a range of exclusive content as well as Domino’s rewards and money off vouchers.

Kay Martin, group business director at Arena Media, said: “We’re thrilled to partner with The X Factor and ITV for the third year running, building on great results and learnings from last year and enhancing interactivity and content integration for Domino's customers and X Factor viewers. With proven success, mobile continues to play a very important part of our Domino's strategy from both a brand engagement and sales driving point of view. Partnering with The X Factor app allows us to do this among our core audiences at a key time of the year.”

Simon Wallis, sales & marketing director at Domino’s added: “Sponsorship of The X Factor App has already proven to be a highly successful way of reaching our key audiences. With lots of great new features and exclusive content this year we’re pleased to bring fans and customers alike a richer and even more engaging experience.”

The ‘Pizza Party’ is accessed via the popular ‘fifth judge’ area of the app which received 82m interactions during last year’s run.

Domino's Pizza The X Factor

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