Domino’s invites X Factor viewers to a ‘Pizza Party’ following sponsorship renewal
Domino’s is celebrating its renewal of a sponsorship deal with ITV’s X Factor talent contest for the third year running by inviting viewers to a ‘Pizza Party’.
The shindig dovetails with the launch of a new app offering a variety of interactive games, quizzes and vouchers in addition to the signature ‘Pizza Party’ feature which offers participants a range of exclusive content as well as Domino’s rewards and money off vouchers.
Kay Martin, group business director at Arena Media, said: “We’re thrilled to partner with The X Factor and ITV for the third year running, building on great results and learnings from last year and enhancing interactivity and content integration for Domino's customers and X Factor viewers. With proven success, mobile continues to play a very important part of our Domino's strategy from both a brand engagement and sales driving point of view. Partnering with The X Factor app allows us to do this among our core audiences at a key time of the year.”
Simon Wallis, sales & marketing director at Domino’s added: “Sponsorship of The X Factor App has already proven to be a highly successful way of reaching our key audiences. With lots of great new features and exclusive content this year we’re pleased to bring fans and customers alike a richer and even more engaging experience.”
The ‘Pizza Party’ is accessed via the popular ‘fifth judge’ area of the app which received 82m interactions during last year’s run.