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MetLife chooses Argonaut as global agency of record

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By Minda Smiley, Reporter

September 3, 2015 | 2 min read

Insurance giant MetLife has chosen San Francisco-based Argonaut as its global creative agency of record following a review that began in March.

The agency will be tasked with producing creative work in the US for the brand while partnering with relevant agencies in other countries to make sure MetLife is presenting one unified image in all markets that it is present in.

The appointment comes as the nearly 150-year-old company, which operates in nearly 50 countries, increases its focus on building the brand on a global scale.

Esther Lee, chief marketing officer of MetLife, said: “Argonaut is a big ideas agency that understands how to get underneath the complexity of large companies, find the soul of the brand and express it in a meaningful and un-ignorable way. They also invest the time and intellect to really understand the underlying mechanics of our business, which is crucial to bringing about business-shifting execution.”

Argonaut, which was founded in 2013 and whose other clients include Fitbit and Hershey, will be responsible for developing a brand campaign for the overarching MetLife brand as well as other efforts for its businesses, such as dental and disabilities insurance.

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