US Creative Department: Featuring Grey New York, 72andSunny, Pitch and more
Welcome to US Creative Department.
Each week this section will aim to showcase the latest creative work to come out of not only the US but Canada, Mexico, and South America as well.
It will give you, the reader, the chance to decide what is best.
You can vote for the work you like best simply by clicking the 'Like' button under the work. The winner will be named The Drum's 'Ad of the Week.'
Submit your vote before Wednesday September 9 to guarantee your vote has been counted.
To submit work for future publication contact minda.smiley@thedrum.com. For voting updates and more follow The Drum Creative Showcase on Twitter @TheDrumCreative.
72andSunny: Truth 'It's A Trap'
Brand: Truth
Title: It's A Trap
Agency: 72andSunny
Agency Website: https://www.72andsunny.com/
Chief Creative Officer: Glenn Cole
Group Creative Director: Justin Hooper
Group Creative Director: Mick DiMaria
Lead Designer: Allbriton Robbins
Lead Writer: Beau Unruh
Writer: Rebecca Ullman
Designer: Brianna Lohr
Additional Credits: Group Strategy Director: Matt Johnson
Strategy Director: Kasia Molenda
Strategist: Luke Yun
Jr Strategist: Alexandra Mathieu
Group Brand Director: Judson Whigham
Brand Director: Max Kislevitz
Brand Manager: Everette Cooke
Brand Manager: Chelsea Gilroy
Director of Film Production: Sam Baerwald
Executive Film Producer: Dan Ruth
Senior Film Producer: Andrew Tucci
Film Producer: Thomas Martin
Business Affairs Director: Amy Jacobsen
Business Affairs Coordinator: Ryan Alls
Production Company: MJZ
Director: The Perlorian Brothers
Director of Photography: Xavier Grobet
Executive Producer: Eriks Krumins
Line Producer: Helen Hollien
Editorial: HutchCo Technologies
Editor: Jim Hutchins
Assistant Editor: Patrick O’Leary
Producer: Jane Hutchins
Visual FX: Moving Picture Company
VFX Supervisor: Vincent Blin
Producer: Ryan Hancocks
Color: Beach House
Colorist: Mike Pethal
Producer: Denise Brown
Audio: Eleven
Audio Engineer: Jeff Payne
Producer: Dawn Redman
Music: “Flies” | Zeds Dead & LOUDPVCK and “Chido” | Noy & Jordan James
Published: August 2015
BSSP: DraftKings 'Welcome To The Big Time'
Brand: DraftKings
Title: Welcome To The Big Time
Agency: BSSP
Agency Website: http://bssp.com/
Executive Creative Director: John Butler
Creative Director: Lyle Yetman
Creative Director: Mark Krajan
Associate Creative Director: Chris Toffoli
Additional Credits: Senior Producer: Lori Pisani
Account Director: Cristiano Alburitel
Strategic Planner: Lenny Karpal
Director, MJZ: Craig Gillespie
Editorial: Arcade Edit - Will Hasell and Nick Rondeau
Post Production: Timber
Music: Human
Published: August 2015
Havas Worldwide Chicago: Reynolds Wrap 'Endless Table'
Brand: Reynolds
Title: Endless Table
Agency: Havas Worldwide Chicago
Agency Website: http://chi.havasworldwide.com/
Chief Creative Officer: Jason Peterson
Group Creative Director: Ecole Weinstein
Creative Director: Shelby Georgis
Copywriter: Matt Bush
Junior Copywriter: Ellie Brzezenski
Art Director: Katie Rogers
Additional Credits: Co-Head of Production, N.A.: David Evans
Producer: Jordan Sider
Business Affairs Manager: Bonnie Hamilton
Group Account Director: Lisa Evia
Account Director: Kevin Passolt
St. Project Manager: Matt Hartwig
Account Executive: Christina Banuelos / Caitlin Kennedy
Havas Media: Vanessa Watts, SVP Strategy Director
Production Company: Studio 6 CHI / Dan Goldberg Photography
Photographers: Chris Hainey / Craig Hensel / Ryan Chun / Dan Goldberg
Producer: Jordan Sider (Studio 6 CHI) / Nicole Gomez (Dan Goldberg Photography)
Editorial Company: Studio 6 CHI
Editor: Kelsey Moher
Post-Producer: Jordan Sider
Colorist: Nolo – Elliot Rudmann
Music Composer, Company: Marmoset / Premium Beat / Bryan Lee Brown
Published: August 2015
Short Rationale: Reynolds Wrap has created an 'Instagram Cookbook' that features seasonal recipes targeted towards digitally savvy moms looking for easy-to-make meals. The Reynolds Instagram page will now feature an 'endless table' made up of 21 different images stitched together to make one seamless photo. Users can click on one of the 21 dishes to delve deeper into a sub-account that will provide a recipe with step-by-step directions and photos of the plate. The themes will vary week to week, ranging from fall to Halloween to holiday.
Grey New York: 9/11 Day Organization 'Born on 9/11'
Brand: 9/11 Day Organization
Title: Born on 9/11
Agency: Grey NY
Agency Website: http://grey.com/global
Chief Creative Officer: Andreas Dahlqvist
Executive Creative Director: Linda Mummiani, Caitlin Ewing
Art Director: Carla Johnson
Associate Creative Director: Kim Healy
Additional Credits: Project Manager: Liz Vaughan
Agency Producer: Judi Nierman
Production Company (Location): Bodega Studios
Prod. Co. Executive Producer: Clint Goldman
Director: Adam Reid
Director Of Photography: Adam Reid
Editor: Rock Paper Scissors
Editor: Parker Whipple
Producer: Mike Tockman
Exec. Producer: Eve Kornblum
Music Producer: Ben Dorenfeld
Audio Engineer TV: Matt Baker
Audio Engineer + Sound Design Radio: Blast- Joe O'connell
Principal Talent: Hillary O’Neill
Account Team: Partner: Jason Kahner
SVP/Account Director: Tara Cosentino
Account Executive: Jillian Kettler
Strategy Director: Peri Shaplow
Director/Social Media: Laura Chavoen
Social Strategist: Olga Zakharenko
Published: August 2015
Short Rationale: Ahead of the 14th anniversary of 9/11, nonprofit 9/11 Day Organization launched an integrated ad campaign with its pro bono agency Grey NY. The campaign asks Americans to do good deeds for others this 9/11 to pay tribute to those who lost their lives that day.
The spot aims to convey the inspiration and hope generated by the more than 13,000 children who were born on September 11, 2001. Featuring Hillary O'Neill, who was born at 2 pm that day, the ad shows how she hopes to make a positive difference in the world. In addition to TV, the campaign also includes radio PSAs, social media components, print, and out-of-home elements.
Interact: Sound Tea Brand Refresh
Brand: Sound
Title: Sound Tea Brand Refresh
Agency: Interact
Agency Website: www.interactonshelf.com
Published: July 2015
Short Rationale: "Interact partnered with SodTerra, now SOUND, to lead a rebrand which consisted of a new name, brand identity and packaging. The objective was simple, make waves within the ready-to-drink category. SOUND sparkling tea, breaks the stereotype that unsweetened beverages can't taste good. It combines the functional benefits of organic brewed tea with the refreshing bite of sparkling water infused with botanicals, extracts and flavors while ensuring it was free of any sweeteners or preservatives. Think of it as a carbonated soft drink without the catch.
The name SOUND is inspired by the product’s sound ingredients as well as its consumer’s desire for a sound body and mind. The packaging draws inspiration from life’s daily rhythms and interactions. The metallic accents, which communicate low calorie to consumers in the soda/diet soda category, embody actual sound waves through reflectivity. Meanwhile the logos disruption of the label further symbolizing Sound’s desired effect on the category."
Droga5: Under Armour 'Rule Yourself'
Brand: Under Armour
Title: Rule Yourself
Agency: Droga5 NY
Agency Website: http://droga5.com/
Creative Chairman: David Droga
Chief Executive Officer: Sarah Thompson
Chief Creative Officer: Ted Royer
Creative Director: Alexander Nowak; Felix Richter
Copywriter: Sergio Alonso
Art Director: Sebastian Piacentini
Junior Art Director: Max Friedman
Junior Art Director: Vignesh Seshadri
Junior Copywriter: Kathryn Kvas
Additional Credits: Chief Creation Officer: Sally-Ann Dale
Head of Broadcast Production: Ben Davies
Broadcast Producer: Bill Berg
Associate Broadcast Producer: Samuel Marx
Global Chief Strategy Officer: Jonny Bauer
Head of Strategy: Chet Gulland
Group Strategy Director: Harry Roman
Senior Brand Strategist: Candice Chen
Junior Strategist: Isaiah Brown
Head of Communications Strategy: Colleen Leddy
Sr. Communications Strategist: Hillary Heath
Group Account Director: Julian Cheevers
Account Director: Brian D’Entremont
Account Manager: Lucy Santilli
Associate Account Manager: Scott Bubis
Project Managers: Monique Lavie, Courtney Kosup
Production Company: RESET
Director/DP: Wally Pfister
Managing Director: Dave Morrison
Executive Producer: Jeff McDougall
Producer: James Graves
Editorial: Stitch
Editor: Andy McGraw
Assistant Editor: Vanessa Yuille
Executive Producer: Mila Davis
Head of Production: Meagen Carroll
Post Production: The Mill
Sr. Exec Producer / Head of Production: Sean Costelloe
Senior Producer: Nirad Bugs Russell
VFX Supervisor / Joint Head of 2D: Gavin Wellsman
VFX Supervisor / Lead Flame: Nathan Kane
VFX Supervisor: Wyatt Savarese
VFX Supervisor: Hitesh Patel
Lead Flame: Ilia Mokhtareizadeh
CG Massive: Cole Clark
CG Massive: Edward Hick
CG Artist: Katie Schiffer
CG Artist: Corey Langelotti
CG Artist: Eric Lane
Colorist: Fergus McCall
Original Music "Stephen Curry: Rule Yourself": Q Department
Sound Design: Q Department
Music: Artist: Philip Glass
Title: Einstein on the Beach - “Knee Play 1”
Rearrangement: Dunvagen Music Publishers
Sound Mix: Sonic Union
Mixer: David Papa
Published: August 2015
Pitch: San Manuel Indian Bingo & Casino 'Anthem,' 'Blackjack' and 'Slots'
Brand: San Manuel Indian Bingo & Casino
Titles: Anthem, Blackjack and Slots
Agency: Pitch
Agency Website: http://thepitchagency.com/
Chief Creative Officer: Xanthe Wells
President: Rachel Spiegelman
CFO/COO: Pej Sabet
Art Director: David Dubois
Senior Copywriter: Jake Matthews
Additional Credits: Director of Broadcast Production: Julie Salik
Production Coordinator: Nick Phillips
Group Account Director: Dave Foster
Account Director: Audrey Jersin
Management Supervisor: Tyler Lesch
Sound Mixing
Post Production Company: Bicep Productions
Executive Producer/Post: Esther Gonzalez
Mixer: Luis Rosario
Production Company: Gentleman Scholar
Directors: William Campbell & Will Johnson
Executive Producer: Lindsay Bodanza
Head of Production: Rachel Kaminek
Line Producer: Rich Kaylor
DP: Craig Kief
Production Designer: Carl Swanberg
Post Production Company: Gentleman Scholar
Creative Directors: William Campbell & Will Johnson
Art Director: Jordan Lyle
CG Supervisor: Tim Hayward
2D Lead: Tommy Wooh
Producer: Nate Occhipinti
Flame Artist: Paul Heagney, Federico Saccone, Renee Tymn
Editor: Erik Barnes
SLOTS
Designer: Sarah Beth Hulver, Paul Kim, James Levy
CG Generalist: Ben Grangereau, Robert Kim, Johnny Lum
FX Artist: Matt Johnson
3D Animation: James Lane, Sarah Wolfe
Lighting: Rafael Protti, Danny Jenson, Chris Barischoff
Compositor: Will Voss Johnson
Storyboard: Eric Yamamoto, Brad Arnold
BLACKJACK
Designer: James Levy, Janice Ahn, Daniel Uribe
CG Generalist: Ben Grangereau, Robert Kim
FX Artist: Yates Holley, Matt Johnson
3D Animation: James Lane, Sarah Wolfe
Modeling & Texture: Chris Barischoff, Andy Kim, Robert Kim, Kevin Manning
Lighting: Chris Barischoff
Compositor: Travis Button
Storyboard: Eric Yamamoto, Bryan Deloach, Frank Dellafemina
ANTHEM
Designer: Paul Kim
Matte Painting: James Levy
CG Generalist: Ryan Kaplan, Johnny Lum
FX Artist: Kunle Jegede, Yates Holley
3D Animation: James Lane
Modeling & Texture : Andy Kim, Kevin Manning, Robert Kim
Lighting: Erick Schiele
Compositor: JP Rooney, Raul Moreno, Kevin Kim, Michael Tavarez
Storyboard: Bryan Deloach
Music Production Company
Music by Elias
ECD: Vincenzo LoRusso
CD: Michael Goldstein
EP: Vicki Ordeshook
Head of Production: Katie Overcash
Published: August 2015
David&Goliath: Zico Cocunut Water 'Feel beautiful on the inside'
Brand: Zico Coconut Water
Title: Feel beautiful on the inside
Agency: David & Goliath
Agency Website: http://www.dng.com/
Founder & Chairman: David Angelo
Chief Creative Officer: Colin Jeffery
Group Creative Director: Dino Spadavecchia
Associate Creative Director/Art Director: Jenn Tranbarger
Associate Creative Director/Copywriter: Anne Sanguinetti
Illustrator/Photographer: Adam Larson
Published: July 2015
Wildlife: The Walking Dead 'Road to Survival' TV Spot
Brand: The Walking Dead - Road to Survival
Title: TV Spot
Agency: Wildlife
Agency Website: http://whois.wildlife.la/
Creative Directors: Scott Friedman, Jake Friedman
Additional Credits: Executive Producer: Brandon Del Nero
Producer: Amanda Watarz
Design: Josh Harvey, Alex Mapar
CG Supervisor: Erick Schiele
Character Models: Kevin Manning, Damon Snyder
Modeling: Damon Snyder, Billy Maloney, Michael Knobelsdorf
Textures: Erick Schiele, Damon Snyder, Billy Maloney, Michael Knobelsdorf
Rigging: Damon Snyder, Michael Knobelsdorf
Animation: Michael Knobelsdorf, James Lane, Billy Maloney
Compositing: Erick Schiele, Youn Kim, Ryan Kirkwood
Look Dev/Lighting: Erick Schiele, Billy Maloney
Effects Animation: Billy Maloney
2D Animation: Omur Ozgur, Michael Knobelsdorf
Music: Edo Vanbreemen
Voiceover: Nolan North
Mix: BangZoom!
Published: August 2015
Short Rationale: To help launch ‘The Walking Dead: Road to Survival’ mobile game, digital agency Wildlife created a marketing campaign that ran across a number of social platforms and culminated in a broadcast spot. The above ad attempts to give fans a glimpse into the life-or-death world of the game. Nolan North, voice of Drake from the Uncharted series and cartoon & game veteran, recorded the voiceover of the Robert Frost poem The Road Not Taken for the video.
The Martin Agency: Total Wireless 'Introducing Latot Stroller, Stroll Into Greatness'
Brand: Total Wireless
Title: Introducing Latot Stroller, Stroll Into Greatness
Agency: The Martin Agency
Agency Website: http://www.martinagency.com/
Social: Weber Shandwick
Landing Page: PJA
Published: August 2015
Short Rationale: Cell phone provider Total Wireless has launched a cheeky digital campaign that pokes fun at the many unnecessary bells and whistles that come along with products nowadays. The no-contract, pay-as-you-go phone company aims to show consumers that it doesn’t need to use flashy jargon and gimmicks to get people to use its service.
In the above video, the Latot stroller is billed as the ‘greatest stroller known to baby’ with gadgets including a juice-box refrigerator, sandbox, and bubble machine. The ‘Total Wireless’ brand name isn’t even revealed until consumers are directed to the landing page after watching the video, as the brand hopes consumers are intrigued enough by the ad that they’ll want to keep digging.
RPA: Intuit Pop-up Restaurants
Brand: Intuit
Title: Pop-up Restaurants
Agency: RPA
Agency Website: http://www.rpa.com/
EVP, Chief Creative Officer: Joe Baratelli
SVP, Group Creative Directors: Nathan Crow, Adam Lowrey
Copywriter: Jason Barrett
Jr. Art Director: Rick Ewing
Jr. Art Director, Digital: Danielle Zeiter
Additional Credits: Sr. Strategic Planner: Alyssa Moskowitz
Program Manager: Janet Chu
Project Manager: David Price
Digital Producer: Ziv Sibony
VP Technology, Digital: Scott Westerfield
UX Lead: Lara Federoff
Associate Director, Print Production: Susan Cockrell
Account Director, Experiential: Joycie Weatheryby
Account Director: Hope Bubnar
Assistant AE: Jessi Levine
VP, Associate Media Director: Kristen Hagen
Event Production Company: Bompas & Parr
Published: August 2015
Short Rationale: RPA created accountant-only pop-up restaurants in San Francisco and Los Angeles for its client Intuit Quickbooks, where it hosted about 500 Quickbooks Online Accountant subscribers.
Called Asset, the restaurants aimed to highlight QuickBooks Online Accountant's timesaving features with menu items like 'The Cloud Cocktail,' a gin-and-tonic-infused vapor that was supposed to exlempify the convenience of working with clients in the cloud. Ahead of the openings, subscribers got save-the-date emails with some receiving hand-delivered invitations to attend an 'Asset' event with chocolates on a customized 'Clear Your Plate' branded plate.
Schafer Condon Carter: Ad Council/FEMA 'Don't Wait'
Don’t Wait. Start your plan today at Ready.gov from MultiVu Video on Vimeo.
Brand: Ad Council, FEMA and New York City Emergency Management Department
Title: Don't Wait
Agency: SCC
Agency Website: http://www.schafercondoncarter.com/
Executive Creative Director/Copywriter: Denny Hebson
Senior Art Director: Colin Smith
Senior Copywriter: Mike Brownell
Additional Credits: Account Supervisor: Julie Merkin
Senior Account Executive: Kelsey TeBockhorst
Retoucher: Melissa d’Ouville
Studio Artist: Ruben Ortiz
Studio Artist: Will Phillips
Production Supervisor: Andy Wood
Director of Digital Development: Jeff Evans
Producer: Monna O’Brien
Production Company: 3TON
Director: Leroy Koetz
Editorial House/Sound Design/Mix: STIR & Cutters
Music: Sonixphere
Radio Production/Sound Design/Mix: NoiseFloor
Photographers: Trinette & Chris
Published: September 2015