Burger King at the helm of #PeaceDayBurger collaboration with McDonald's left out in the cold
Denny's and Wayback Burgers have confirmed that they will take part in the collaborative stunt which will no doubt put McDonald's in a difficult position.
Burger King’s offer to team up with its rival McDonald’s may have been refused but the fast food brand will now join forces with a number of its other rivals to create a collaborative burger on World Peace Day.
In a follow up to its open letter to McDonald’s, which invited the company to create the ‘McWhopper’, Burger King has announced that it will accept proposals it received from other restaurants including Denny’s, Wayback Burgers, Krystal, and Giraffas to make the idea a reality.
The latest development, in what originally looked like a messy PR stunt, comes in the form of a second open letter from Burger King which acknowledges the messages from the other brands and confirms that it would “like to build” on the proposals. The letter asks that they respond with a “simple yes” and requests their “cooperation and a donation to Peace One Day” on 21 September.
Denny’s, which was the first to make a counter offer to Burger King, promptly responded to the letter with a tweet conveying its enthusiasm.
we’re in! let’s hash it out over some hash browns. https://t.co/tYjlrILUNw
— Denny's (@DennysDiner) September 1, 2015
Wayback Burgers also used Twitter to announce it was taking part in the event which now has the hashtag #PeaceDayBurger.
@BurgerKing @DennysDiner @redegiraffas @GiraffasUSA @Krystal @McDonalds We are totally in! Can't wait to meat up about the #PeaceDayBurger — Wayback Burgers (@waybackburgers) September 2, 2015In the letter Burger King confirmed that a popup restaurant was already under construction and put forth a plan to create a “burger that combines a key ingredient from each of our signature sandwiches”.
Krystal burgers have yet to make any form of acceptance on Twitter as have Brazilian fast food chain Giraffas. The letter also makes reference to McDonald's invitation, confirming that the "original proposal still stands" and adds "please take your time. We’re totally at peace with that."
The stunt will unquestionably help each of the brands to gain exposure on a massive scale even before the event takes place. On the day of the original stunt, Burger King was mentioned in 42 per cent more social media conversations than rival McDonald's - indicating it at least benefited from the exposure. The brands have taken advantage of this exposure and have continued communications openly on Twitter.