Fans of the iconic Burberry pattern can now personalise the colour and size of the brand’s cashmere scarfs, complete with a unique a monogram.
As winter is coming, the Scottish high-fashion brand looks to entice those looking to wrap up with the launch of its 'Scarf Bar'. In Burberry stores with the help of an assistant (or all alone on the Burberry website), users can pick from over 30 colours, two weights and a three-letter monogram.
Once produced, the scarfs will be delivered from the Burrbery workshop in either Ayr or Elgin in between three to 14 days.
The cashmere scarfs will set consumers back a minimum of £335 but with the additional monogram, the product may have just enough of a spark to set it apart from the cheap imitations flooding the market.
In another example of the brand looking to rise above the copycats, Burberry was an early adopter of social platforms such as Snapchat and Periscope, bolstering record digital engagement as the product and content connects with viewers.