Gatorade Serena Williams

Gatorade aims to celebrate the success of Serena Williams in latest campaign

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By Stephen Lepitak, -

September 1, 2015 | 13 min read

Gatorade has released its latest advert starring Tennis champion, Serena Williams.

The ‘Unmatched’ advert features footage of Williams as a little girl answering a question from a reporter as to which tennis player she would like to be like.

Alongside the TV element, 21 pieces of art have been commissioned to celebrate each of William’s grand slam wins. Each piece of art was hand painted on an outdoor wall in Williamsburg, Brooklyn in order to tell the story of her victories.

Serena Williams victory art

1999 - US Open

2002 - Roland Garros

2002 - Wimbledon

2002 - US Open

2003 Australian Open

2003 - Wimbledon

2005 - Australian Open

2007 - Australian Open

2008 - US Open

2009 - Australian Open

2009 - Wimbledon

2010 - Australian Open

2010 - Wimbledon

2012 - Wimbledon

2012 - US Open

2013 - Rolland Garros

2013 - US Open

2014 - US Open

2015 - Australian Open

2015 - Rolland Garros

2015 - Wimbledon

The brand’s longstanding creative agency, TBWA\Chiat\Day LA was responsible for devising the campaign which includes the strapline ‘Win From Within’.

Gatorade Serena Williams

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