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Creative department: Featuring DLKW Lowe, Adam&EveDDB, Isobel and more

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By Gillian West | Social media manager

August 31, 2015 | 19 min read

Welcome to The Drum Creative Department, sponsored by Workfront.

As always this section is dedicated to showing the best creative work and gives you, the reader, the chance to decide our Ad of the Week.

You can vote for the work you like best, simply by clicking the 'Like' button beside the work, and the winner will be featured online.

To submit work for future publication contact gillian.west@thedrum.com. For voting updates and more follow The Drum Creative Department on Twitter @TheDrumCreative.

DLKW Lowe: British Heart Foundation 'Heartless'

Brand: British Heart Foundation

Title(s): Heartless

Agency: DLKW Lowe

Agency website: http://www.dlkwlowe.com/

Chief Creative Officer: Dave Henderson

Executive Creative Director: Richard Denney

Creative Director: Mike Boles, Jerry Hollens

Additional Credits: Planner: Charlie Snow, James Dawkins

Account Team: Charlie Hurrell, Paul Wilde, Rose Reynolds

Agency Producers: Trudy Waldron, Vanessa Hunt

Media Agency: PHD

Production Company: Park Pictures

Director: Tom Tagholm

Editing House: The Works

Editor: Art Jones

Post Production: Electric Theatre

Audio Post Production: Wave

Published: August 2015

Short Rationale: The British Heart Foundation’s latest efforts centre on a spot – which will run on TV and cinema – called ‘Classroom’ where a young boy in a school lesson is suddenly seen talking to his dad. The son is confused as his dad tries to say goodbye before the lesson is interrupted because the boy is taken into a room with his upset mother.

The TV advert will be supported with in an online film called ‘Amazing Dog’, where viewers watch through a camera lens as an owner films her dog doing tricks before the camera suddenly drops to the ground.

Finally, native film content which will run on the Skype platform follows the same format, showing a couple celebrating their anniversary via Skype. The woman suffers a heart attack dropping to the floor leaving her partner concerned on the screen.

A piece of mobile activation also brings the reality of a heart attack's impact down to a personal level with the ‘Heart Attack Simulator’. Users are asked to hold their mobile phone against their heart to understand what a heart attack feels like.

However, as they brace for a simulation of an actual heart attack, instead their phone rings and an audio message describes the real pain of a heart attack is getting a call like this to say a loved one is dead.

Adam&EveDDB: John Lewis Insurance 'Tiny Dancer'

Brand: John Lewis Insurance

Title(s): Tiny Dancer

Agency: Adam&EveDDB

Agency website: http://www.adamandeveddb.com/

Executive Creative Director: Richard Brim

Art Director: Sian Coole

Copywriter: Jo Cresswell

Additional credits: Client: Margaret Burke, Head of Marketing, Financial Services at John Lewis

Chief Creative Officer Ben Priest

Planner: Tom Sussman

Media agency: Manning Gottlieb OMD

Media planner: James Parnum

Production Company: Blink

Director: Dougal Wilson

Editor: Joe Guest @ Final Cut

Post Production: MPC

VFX Supervisor: Tom Harding

Executive Producer: Julie Evans

Post Producer :Hannah Ruddleston

Colourist: Jean Clement-Soret

Soundtrack name and composer: Tiny Dancer – Elton John

Audio post-production: Anthony Moore @ Factory

Published: August 2015

Short Rationale: Created by adam&eveDDB and directed by well-known commercial and music director, Dougal Wilson, the team behind the acclaimed John Lewis ‘Monty the Penguin’ Christmas advert, it is set to the soundtrack of Sir Elton John’s ‘Tiny Dancer’.

Spurred on by the 1970’s classic, the advert sees a charismatic young girl play, prance and pirouette around her home, overseen by her father and incredulous brother. As the viewer follows her impassioned performance, we see her energy for dance almost lead to a series of accidental damage mishaps, but fortunately the contents in the home remain undamaged and unbroken.

The financial services arm of John Lewis has seen significant growth in the past few years and the ‘If it matters to you, it matters to us’ campaign idea was created to support the ongoing success of John Lewis Home Insurance, one of the retailer’s most popular financial products.

Isobel: Danepak

The Serious Bacon Club from isobel advertising on Vimeo.

Brand: Danepak

Title(s): Serious Bacon Club

Agency: Isobel

Agency website: http://www.isobel.com/

Creative Director: Rob Fletcher, Dave Alexander

Writers: Ben Stump, Simon Findlater

Additional Credits: Director: Rob Fletcher

DoP: Paul Thompson

Production Company: Isobel Productions

Published: August 2015

Short Rationale: In advance of a new ATL brand launch for Danish bacon brand Danepak later this year, isobel have launched a social media and content campaign for bacon lovers fueled by Danepak, called the The Serious Bacon Club.

The first activity from the club is a call to arms launch film, Welcome to the Serious Bacon Club, that isobel have produced in-house, as part of the agency’s new content offering.

Fronted by the Danish founder of the Serious Bacon Club, Morten, the film features a series of bacon-obsessed individuals illustrating their love for Denmark’s favourite food.

BMB: McCoy’s 'Go Bold'

Brand: McCoy’s

Title(s): Go Bold

Agency: BMB

Agency website: http://www.bmbagency.com/

Creative Director: Matt Waller, Jay Pond-Jones

Art Director: Rachel Miles

Copywriter: Michael Tsim

Photographer: Ella Nash

Additional Credits: Account Director: Nick Waddell

Agency Producer: Catharine Griffiths

Director/Production Company: Rebel @ Outsider

Producer: Omelihu Nwanguma

Editor: Assembly Rooms

Post Production: Finish

Sound Design: Tony @ Wave

Typographer: TBC

DoP: Bjorn Bratberg

Media Planning/Buying: Vizeum

Published: August 2015

Short Rationale: McCoy’s new “Go bold” campaign, created by BMB, presents a repositioning of McCoy’s and a move away from its previous “Man Crisps” messaging extolling traditional notions of masculine behaviour. McCoy’s appreciates that the model for real men has changed and the brand is changing with it.

The new campaign features an online ad showing a plumber in his car on his daily rounds singing his heart out to Ella Henderson’s chart-topping ballad ‘Ghost’ on the radio.

When he stops at a petrol station and gets a packet of McCoy’s the impulse to sing and dance to the ballad takes over and he puts on the performance of a lifetime – much to the bewilderment of the staff and other customers in the shop.

The online ad is supported by an outdoor campaign, also created by BMB. The outdoor work comprises six headline-led posters emblazoned with rallying cries for men such as: 'Go bold. Go enjoy that candlelit bath”; “Go bold. Go order that pina colada”; and “Go bold. Go double denim'.

Appartement 103: Château de Pampelonne 'Packaging design'

Brand: Château de Pampelonne

Title(s): Packaging design

Agency: Appartement 103, Paris, France

Agency website: www.appartement103.com

Creative Director: Julien Zylbermann

Copywriter: Joao Paulo Oliveira

Published: August 2015

Short Rationale: Château de Pampelonne is one of the leading Rose brands from Provence, established 200 years ago and sold across all five continents. The branding and packaging design specialists Appartement 103 were commissioned to rejuvenate this historic icon without losing its international appeal and global recognition.

The redrawn castle is now accentuated in a subtle copper hot foil printing. The logo typography has been cleaned up, boosting more visibility and elegance. The iconic embossed towers, part of the brand's DNA, have been redesigned with more detailing to create an elegant presentation while increasing the tactile experience. Even the cotton-like paper has been carefully selected in order to enhance the premium feeling of the presentation as a whole.

Overall, the new Château de Pampelonne presentation is a clean uplift of the brand that keeps its identity intact, while ensuring the brand’s evolution through time.

4Creative: Channel 4 'This is England ‘90'

Brand: Channel 4

Title(s): This is England ‘90

Agency: 4Creative

Agency website: http://www.4creative.co.uk/

Executive Creative Director: Chris Bovill, John Alison

Creative Director: Alice Tonge

Photographer: Dean Rogers

Additional Credits: Artists: Matthew Challenger, Oliver Lancaster Smith, Niamh White

Published: August 2015

Short Rationale: Channel 4 has revealed the poster artwork for Shane Meadows’ iconic series This Is England ’90 – and confirmed that the final chapter in the landmark series will begin on Sunday 13 September at 9pm.

The poster was created by Channel 4‘s award-winning in-house creative agency 4Creative and taps into the Madchester music scene and rave-spirit of 1990.

The image was shot on location in Sheffield by Dean Rogers, who has been photographing the cast on set since the original film in 2006 and features from L-R: Flip (Perry Fitzpatrick), Higgy (Joe Dempsie), Smell (Rosamund Hanson), Kelly (Chanel Cresswell), Harvey (Micahel Socha), Trev (Danielle Watson), Gadget (Andrew Ellis), Milky (Andrew Shim), Shaun (Thomas Turgoose), Lol (Vicky McClure), Woody (Joe Gilgun).

Channel 4 and creative collaboration platform Talenthouse selected three artists to have their work featured in the marketing campaign after visual artists were invited to design flyer artwork that captured the zeitgeist of UK club culture during the 1990's – the time when clubs and dance music changed British youths' habits forever.

The three selected artists are Matthew Challenger, Oliver Lancaster Smith and Niamh White and each will have their work featured within Channel 4’s interactive marketing campaign to launch the series, and receive a financial award and a mentoring session with Channel 4's creative department, 4Creative.

Judges including Chris Bovill & John Alison (Executive Creative Directors of 4Creative, Channel 4), Neil Gorringe (Creative Director, E4), Alice Tonge (Creative Director, 4Creative) and independent judge, Dave Buonaguidi, were looking for imaginative and nostalgic poster artwork that illustrates how club culture kicked off in a big way with house, acid, drum & bass and trance dividing dance floors in the UK.

Content On Demand: Department of Health '#smokefreecars'

Brand: Department of Health

Title(s): #smokefreecars

Agency: Content On Demand, Sheffield, UK

Agency website: http://contentod.co.uk

Creative Director: Phil Parkin

Art Director: David Moore

Illustrator: Richard Morton

Published: August 2015

Short rationale (optional): Content On Demand has produced this animation for the Department of Health to raise awareness for a change in law to ban smoking in vehicles with anyone under 18.

The concept was to take the viewer from dull and grey environment where smoke passes through the car and out of the girl's window to form the words of the message. The narrative progresses to end on a crisp, clear and brightly coloured scene where the driver has ceased smoking in the vehicle and all information has been shared with the viewer.

The video is doing well on social, with 12,320 views on Department of Health YouTube channel. It has generated 6,158 shares to Facebook from the webpage with 5,918 likes, and 1,563 tweets.

More impressively, on NHS Choices Facebook page after 2 weeks, views total 2.3m, likes 17,956, shares 65,146, comments 3,661.

Malaria No More: To Do 'Malaria No More'

Brand: Malaria No More

Title(s): To Do

Agency: Malaria No More (in-house)

Agency website: http://www.malarianomore.org.uk/

Additional Credits: Communication & Media Manager: Claire Hoffman, Roz Hobley

Digital & Projects Manager: Angela Miles

Illustrator: Giulia Barbera

Published: August 2015

Short Rationale: Based on the theme of ‘To-Do lists’, the campaign brings to life the key actions agreed by the World Health Organisation and Roll Back Malaria to help dramatically reduce deaths from malaria by 2030. This horrific, preventable disease has claimed more lives than any other in human history and today kills a child every minute.

Hosted on Playbuzz, the listicle #malariatodolist targets a mass public and political audience and is brought to life with a series of animations featuring Ziii, Malaria No More UK’s malicious mozzy character. Each to-do illustration is tweetable and shareable on social media.

Malaria No More UK branded extra-large “Post it” notes featuring Ziii have also been sent out to key supporters, influencers and MP’s across the country asking them to take a selfie and tweet what they’re doing to help make malaria no more.

AMV BBDO: Currys PC World 'Back to School'

Brand: Currys PC World

Title(s): Back to School

Agency: AMV BBDO

Agency website: http://www.amvbbdo.com/

Executive Creative Director: Alex Grieve, Adrian Rossi

Art Director: Rich Littler

Copywriter: Zac Ellis

Additional Credits: Agency Planner: David Edwards

Agency Account Man: Chris Taggart, Kate Taylor Tett, Amy Tippen, Alicia Lowndes

Agency Producer: Greg Kates

Published: August 2015

Short Rationale: Currys PC World’s new series of engaging TV advertisements form part of its wider Back to School campaign, highlighting the vast range of laptops, tablets, software, and computing bundles and solutions available at the retailer ahead of the new academic year.

The campaign centres humorously on various charm tactics students use to get a new laptop and ties in with the arrival of Microsoft’s Windows 10.

Resonating with Currys PC World’s core audience, the ads were developed to be full of humour whilst highlighting the message that the retailer is the home of computing. Using the overarching tagline of “somebody’s after a laptop”, each advertisement focuses on familiar family scenarios and the various lengths people will go to in order to hint to loved ones that they’d like a new laptop.

McCann Birmingham: E-Lites 'Bus'

Brand: E-Lites

Title(s): Bus

Headline copy and text (in English): A curv makes the difference

Agency: McCann Birmingham

Agency website: http://www.mccannbirmingham.co.uk/

Creative Director: Vince McSweeney

Art Director: Jamie Buckingham

Copywriter: Joe Ivory

Additional Credits: Production: Great Guns

Director: Omar Hilal

Account Director: Rob Mustoe

Account Manager: Rufus Knight-Jacobs

Agency Producer: Tracey Wheeler

Executive Producer: Sheridan Thomas

Producer: Tim Francis

Director of Photography: Jamie Feliu-Torres

Editor: James Demetriou

Post Production: Finish

Grade: Paul Harrison

Composer: Sary Hany

Published: August 2015

Short Rationale: Directed by Omar Hilal, whose previous work includes TV campaigns for Nestlé, Samsung and Coca Cola, the advert is designed to reflect the quality of the E-Lites brand. Hilal uses a rare technique known as ‘silent story’ to tell the narrative and bring the campaign platform, “A Curv Makes the Difference” to life, without dialogue.

As well as TV advertising, the campaign will also include a six week media partnership with the Metro newspaper and national advertising including billboards. A digital campaign will further amplify the activity which will include advertising banners being placed across multiple social media platforms.

Bark&Bite: William Hill 'Take Control'

Brand: William Hill

Title(s): Take Control

Agency: Bark&Bite, Leeds, UK

Agency website: http://www.barkandbite.com/

Creative Director: Lee Roberts

Copywriter: Christian Knowles-Fitton

Additional Credits: Director: Ernest Desumbila - http://www.ernestdesumbila.com/

Executive Producer: Christian Knowles-Fitton

Production Company: Mob Films

Director of photography: Boria Lopez Diaz http://www.borjalopezdiaz.com/

Additional credits: Audio: Marc Mitchell

Editor: Bled Bujupi

VFX: Alex Shackleton, Richard Taylor, Nick Quayle, Julien Lasson, Rory Flynn, Rebecca Pedley, Chris Birks

Producer: Christian Knowles-Fitton, Libby Molineaux

Published: August 2015

Short rationale (optional): Britain’s biggest bookmaker, William Hill, is gearing up for the kick-off of its new football campaign ‘Take Control’.

The new look campaign, developed by its long-term creative agency, Bark&Bite, consist of three 30’ TV directed by Ernest Desumbila, the first of which, ‘In Play betting’, reflects William Hill’s commitment to innovation and its relentless pursuit of enhancing their customers betting experience.

Mc&T PR: Bowers & Wilkins 'Field Experiment #1: Bees'

Bowers & Wilkins Field Experiment #1: Bees from S H U F F L E on Vimeo.

Brand: Bowers & Wilkins

Title(s): Field Experiment #1: Bees

Agency: Mc&T PR, London, UK

Agency website: http://www.mcandt.co.uk

Creative Director: Dan Pickard (SHUFFLE Media)

Photographer: Dan Pickard (SHUFFLE Media)

Additional credits: Sound Artist – Sam Nightingale, Organic Sounds

Published: August, 2015

Short rationale (optional): It is summer. People are outside, socialising, listening to music. How could Bowers & Wilkins refresh the story for its portable T7 bluetooth speaker in a way which conveyed its sound quality, its British-ness as a brand and the functionality of the speaker?

'Field Experiment’ was born – to put the T7 speaker front of mind for consumers making portable speaker purchasing decisions over the summer.

BETC Paris: McDonald's 'Come As You Are'

Brand: McDonald's

Title: Come As You Are

Agency: BETC, Paris, France

Agency website: http://www.betc.fr/countdown/

Executive Creative Director: Rémi Babinet

Creative Director: Damien Bellon

Art Director: Juri Zaech

Assistant Art Director: Albert Yvert

Copywriters: Samuel Moore, David Aronson

Photographers: Nick & Chloé

Additional Credits: Art Buyer: Isabelle Mocq-Orain

Producer: Chantal Bertina

Production: Rita

Post Production: Sparklink

Published: August 2015

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