Puking Unicorn & talking cat join YouTube & Vine stars to urge teenagers to quit smoking
A US anti-smoking campaign is exhorting teenagers to kick the habit before it becomes an addiction by recruiting a host of YouTube and Vine stars – as well as a rainbow puking unicorn and a talking cat.
It’s a Trap features real-life versions of the internet memes and has been devised by the Truth Campaign for broadcast during Sunday’s MTV Video Music Awards.
Focussing on recreational smokers the campaign specifically targets those taking a sly puff on a night out or taking part in a hookah party.
This sees various teenagers trot out a variety od excuses for smoking; including ‘I’ve never even bought my own pack’, ‘I only smoke on Saturday’s so it doesn’t even count’, ‘I’m not a smoker, smoker. I’m going to do yoga tomorrow’ and one unfortunate girl who says ‘It tastes like kumquats. So it can't be bad for me,’ before being vomited upon by the aforementioned Unicorn.
Warning of the dangers of such infrequent smoking the campaign points out that half of people who smoke just a single cigarette still smoke four years later.