TBWA Worldwide appoints Kyla Jacobs to global business development director role

TBWA Worldwide has enlisted Kyla Jacobs in this newly created role of global business development director.

Working with key leaders across the TBWA global network, Jacobs is tasked with growing the business and promoting its newest services.

On top of the new role however she will retain the director of business development role and executive leadership team membership for TBWA\Chiat\Day New York.

Since joining the New York office in 2014, Jacobs spearheaded account wins including H&M, NBCUniversal, Travelers Insurance, Amway, Thomson Reuters, Hearts On Fire, and Pernod Ricard’s Kenwood Vineyards. Furthermore, she has experience working with top brands including Coca-Cola, Kraft, Virgin, Microsoft and L'Oreal.

Troy Ruhanen, chief executive of TBWA Worldwide, said: “Kyla’s experience working with some of the most sought-after brands in the world’s key markets will be a huge asset in accelerating our own growth.

“She has an impressive track record of key business wins, and she shares our enthusiasm for the enormous opportunity that TBWA’s refocused global client market structure represents.”

The promotion comes following the agency pledging to achieve a more balanced representation of women in leadership roles across the network.

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John McCarthy

John is an entertainment marketing reporter at The Drum. He writes about the amazing marketing stories coming from the movie, TV, music and video game industries. He's also the hunt for the weirder trends in marketing and advertising.

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