Baby bottle brand Tommee Tippee’s video ‘Here’s what to do with parenting advice’ takes a cheeky look at how new parents really feel about family and friends constantly putting in their two cents on how to take care of a newborn baby.
Voted by US Creative Department readers as Ad of the Week, the ad was based off of research commissioned by Tommee Tipee that found that more than half of new moms feel overwhelmed by unsolicited advice and opinions.
To create the video, the brand partnered with agency McCann New York and hired a paper making facility to collect baby books and articles that were then recycled and turned into a limited run of baby wipes.
The social aspect of the campaign encourages new moms and dads to use the hashtag ‘#ParentOn.’
The global campaign was created to help build the UK-based brand’s presence in the US.
If you’d like to vote for next week’s winner, visit our US Creative Department here. The ad that receives the most votes will be named ‘US Ad of the Week’ next Wednesday.
Chief Creative Officer North America: Eric Silver
Global Creative Director: John Mescall
GCD: Jillian Goger
CD: Matt Swinburne
CD: Howard Finkelstein
Additional Credits: Exec Producer: Catherine Patterson
Integrated Producer: Chandler Simms
Chief Production Officer: Nathy Avriam
Design: David Mashburn, Ethan Buller, Rhett Bradbury
Sr Print Producer: April Gallo
Acct Director: Laura Decker
AAE: Amy Beck
Senior Strategist: Amanda Perring
Project Manager: Megan Flannery
Production Company: O Positive
Director: Spencer Riviera
Executive Producer: Ralph Laucella
Executive Producer: Devon Clark
Line Producer: Devon Clark
Director of Photography: Marten Tedin
Production Designer: Kevin Bird
Editorial Company: Craft NY
Editor: Nathan Troester
Asst Editor: Nellie Phillips
Post Producer: Anthony Ramirez
Audio Engineer: Gerard McConville
Colorist: Nathan Troester