US Ad of the Week: Tommee Tippee ‘Here’s what to do with parenting advice’

Baby bottle brand Tommee Tippee’s video ‘Here’s what to do with parenting advice’ takes a cheeky look at how new parents really feel about family and friends constantly putting in their two cents on how to take care of a newborn baby.

Voted by US Creative Department readers as Ad of the Week, the ad was based off of research commissioned by Tommee Tipee that found that more than half of new moms feel overwhelmed by unsolicited advice and opinions.

To create the video, the brand partnered with agency McCann New York and hired a paper making facility to collect baby books and articles that were then recycled and turned into a limited run of baby wipes.

The social aspect of the campaign encourages new moms and dads to use the hashtag ‘#ParentOn.’

The global campaign was created to help build the UK-based brand’s presence in the US.

If you’d like to vote for next week’s winner, visit our US Creative Department here. The ad that receives the most votes will be named ‘US Ad of the Week’ next Wednesday.

Credits:

Chief Creative Officer North America: Eric Silver

Global Creative Director: John Mescall

GCD: Jillian Goger

CD: Matt Swinburne

CD: Howard Finkelstein

Additional Credits: Exec Producer: Catherine Patterson

Integrated Producer: Chandler Simms

Chief Production Officer: Nathy Avriam

Design: David Mashburn, Ethan Buller, Rhett Bradbury

Sr Print Producer: April Gallo

Acct Director: Laura Decker

AAE: Amy Beck

Senior Strategist: Amanda Perring

Project Manager: Megan Flannery

Production Company: O Positive

Director: Spencer Riviera

Executive Producer: Ralph Laucella

Executive Producer: Devon Clark

Line Producer: Devon Clark

Director of Photography: Marten Tedin

Production Designer: Kevin Bird

Editorial Company: Craft NY

Editor: Nathan Troester

Asst Editor: Nellie Phillips

Post Producer: Anthony Ramirez

Audio Engineer: Gerard McConville

Colorist: Nathan Troester

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Minda Smiley

Minda Smiley is a reporter at The Drum covering creativity and advertising. Based in Philadelphia, she primarily covers independent agencies and B2B marketing. She also oversees The Drum’s “Independent Influence,” a weekly series that spotlights the work, perspectives and inspirations behind independent agencies. During her time at The Drum, she has covered industry events including SXSW, ANA Masters of Marketing, 4A’s Transformation and C2 Montréal. She is a graduate of the City University of New York’s Graduate School of Journalism.

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