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Teen Choice Awards accounted for 37% of all Twitter reactions last week

Between the Teen Choice Awards, the PGA Championship, and Bad Girls Club, last week was a busy week for TV on Twitter.

Award shows in general are all but guaranteed to drive a large volume of tweets, but even more so when it’s geared toward a teen audience. According to You%20can%20access%20the Found Remote hub here.Sign up to receive The Drum's Found Remote newsletter.

">analytics partner Canvs, last week’s Teen Choice Awards drove 1.2 million reactions – 37% of the week’s total emotional reactions on Twitter.

Below, additional insights via Canvs followed by an infographic recapping the week that was:

· 31% of all reactions during the PGA Championship Final Round expressed congrats towards winner Jason Day and 14% expressed congrats towards runner-up Jordan Spieth.

· 5 Seconds of Summer was featured in four of the top performing hashtags during the 2015 Teen Choice Awards. These hashtags were #5sos, #5sosattca, #5sosatteenchoice, and #5sosontca, and they were mentioned in a total of 37,315 reactions.

Reaction Source: Canvs. Canvs analyzes Tweets about TV (as captured by Nielsen), identifies Tweets containing emotions, and arranges them into themes called reactions.

Tweet Source: Nielsen. Relevant Tweets captured from three hours before, during, and three hours after an episode's initial broadcast, local time.

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Adam Flomenbaum

Adam Flomenbaum is a global leading expert on social television, over the top platforms, TV Everywhere, and content marketing. Flomenbaum has written for Dime Magazine and Brooklyn’s Finest (ESPN TrueHoop). In January 2014, he began contributing to LostRemote, a leading social TV blog, and was named editor in October 2014.

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