Say Media loses branded entertainment VP Jennifer Catto to Evolve Media
Say Media's Jennifer Catto has left for rival Evolve Media as senior vice president of integrated marketing.
Formerly serving as vice president, head of branded entertainment and partnerships at Say Media, Catto will now oversee marketing strategy and research initiatives across Evolve’s three major publishing divisions, CraveOnline and TotallyHer, and Martini Media, acquired in July.
With over 15 years’ experience under her belt, Catto oversaw strategic content development and social strategy while working with in-house creative and video production teams.
Geoff Schiller, chief revenue officer of Evolve Media, said: “With five acquisitions completed over the last 16 months, Evolve Media needed a marketing leader who could not only stay ahead of our industry’s ever-changing landscape, but define it by evolving the opportunities to connect with Evolve’s rapidly expanding portfolio.
“Jennifer’s staggering resume speaks for itself - she is a marketing trailblazer who has been honored and recognized for her cutting-edge work. We are thrilled to welcome her to the Evolve Media leadership team.”
Catto added: “As a marketing veteran, I see a world of opportunity in connecting this vast audience with meaningful content - whether it be from editors or venerable brands. This is precisely what drew me to this position.”
She will take up the role in the New York office with immediate effect.