Boohoo.com looks to strengthen music ties with Charli XCX collaboration
Boohoo.com has inked an exclusive fashion collaboration with pop singer Charli XCX as the e-tailor looks to strengthen its ties with music.
The collaboration with Boohoo.com will see Charli XCX design three collections which will include a range of dresses, knitwear and other apparel over an 18-month period.
The 20 piece collection with a selection of curated accessories will launch on 26 October.
Carol Kane and Mahmud Kamani, joint CEOs at Boohoo.com, issued a statement announcing the news and said the singer is a "perfect fit" for the brand.
"The synergy between music and fashion grows stronger daily and at Boohoo.com, we are excited to be able to help further bridge this gap and bring some amazing fashion to our customers at very affordable prices.
"Charli will be designing the collection and we will be sharing our fashion experience with her to develop a range fans and customers alike will love."
Boohoo.com sales grew 35 per cent in the three months to May, beating expectations and shaking off memories of a profit warning. Overall sales hit £41.3m, up from £30.7m in the same period in 2014.