Business on the move: Account wins and reviews from Lida, Burson-Marsteller, Kingsday and more
Welcome to The Drum’s Account Roundup. To help you stay up to date, each Friday we’ll bring you a summary of the latest account wins and reviews taking place across the industry both globally and locally. Here's a look back at what we think you need to know this week.
Local
Saatchi & Saatchi
The Big Issue has appointed Saatchi & Saatchi London to its advertising roster without a pitch.
The agency will create a brand campaign, due to launch in early 2016, which encourages consumers to actually take the magazine when they buy it.
Lara McCullagh, marketing and communications director at The Big issue, said: "The Big Issue is delighted to be working with Saatchi & Saatchi to develop this campaign. We hope it will highlight the still ground-breaking nature of what we do, and remind the public of the difference they can make by buying and taking the magazine."
Lida
P&O Cruises and Cunard have hired direct agency Lida to handle their customer relationship management (CRM) business. The agency won the £5m account following a competitive pitch that began in April this year.
Lida is tasked with transforming the cruise companies' direct to customer marketing, moving from a product-led approach to a truly personal customer-led approach. The strategic and creative work will begin immediately.
Two Peas PR
Luxury home fragrance brand, Willow and Honey has appointed two peas PR to be its retained agency with immediate effect. The brief includes press and PR for the launch of the luxury brand which is founded and run by two sisters Hannah Lesatele, Lucy Myatt and their brother Tom Phillips.
The agency will also deal with endorsements, celebrity VIP gifting, cause related, influencer/TV outreach and brand direction.
Axiom Media
Axiom Media and BT are to work together on exclusive sales representation in the UK for the forthcoming AMC channel launch on 28 August 2015.
AMC, owned by AMC Networks International and exclusively available from BT.
Exclusive representation of the channel will allow for Axiom Media to offer to the UK market television advertising and' sponsorship opportunities across AMC’s outstanding content portfolio. Axiom Media will seek to develop high return and sustainable advertiser partnerships underpinned by a highly engaged and sought after 16-34 adult audience.
Global
Agenda/Engine
Washington D.C. based public affairs and communications firm Agenda today announced that, along with its global marketing and communications partner Engine, it has been awarded a five year multiple-award framework agreement by Nato.
The agreement will allow Agenda and Engine to provide a wide range of communications services to Nato across its 28 member states and beyond. The scope of work encompasses strategic communications advice, assessment and evaluation, design, branding and advertising, marketing and PR, broadcast video, digital and social media.
Burson-Marsteller
The Jamaica Tourist Board (JTB) has appointed Burson-Marsteller as its public relations agency for the UK, Ireland and Northern Europe region. The agency was appointed following a competitive pitch and has begun work under the leadership of Burson’s UK Brand communications director Rachael Coomber-Nolan.
Jamaica, which runs with the tag line ‘Home of All Right’, has been seeing steady growth in arrivals from the UK, Ireland and Northern Europe region, and it is on this success that Burson-Marsteller will continue to build.
“From the start, the team at Burson-Marsteller showed they understood the distinctive value and offerings of Destination Jamaica. The team offered the level of insight, creativity and marketing expertise that will complement the strength of our brand across multiple channels,” said Paul Pennicook, director of tourism. “We are happy to have them on board as we continue to make Destination Jamaica the place of choice for unique holiday experiences,” he added.
Kingsday
Kingsday has been appointed by Unilever brand Cornetto to work on concepts for both the Cornetto Mini and the Cornetto out of home products. The concepts will culminate in executions to roll out across various platforms, including digital, social, point of sale and even packaging.
Kingsday won the account after taking part in a closed pitch organised by Cornetto earlier this summer. The creative agency secured the business after presenting a playful interpretation of Cornetto’s strategic platform founded on the idea of ‘Love’. Initially the scope was narrow and focused only on Cornetto Mini, but the ideas presented in the pitch were so well received that Kingsday’s brief now has spread to the Cornetto cones as well.