The Drum Awards for Marketing - Extended Deadline

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By Minda Smiley, Reporter

August 21, 2015 | 1 min read

Toyota’s latest ad features a bunch of adorable young kids who are struggling to keep their lemonade stands afloat.

Actress and comedian Nikki Glaser comes along and explains to the kids that instead of letting their excess lemonade go to waste, they can still make a profit from it by turning it into hydrogen fuel.

After some haggling – one kid tries to charge a “thousand million” dollars for his lemonade – Glaser ends up striking some deals with the young entrepreneurs and takes the lemonade away “to the scientists.”

Called ‘Fueled by Lemonade,’ the video is part of Toyota’s ongoing ‘Fueled by Everything’ series that launched in April to promote its hydrogen-powered Mirai that’s set to come out this fall.

Created by Droga, the series illustrates how hydrogen can be found in some unexpected places. Its first video, ‘Fueled by Bullsh*t,’ shows how hydrogen can be taken from cow poop to fuel a car.

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