The Drum Awards for Marketing - Extended Deadline

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Outdoor Advertising

Creative Out of Home judges reveal insider tips about what they are looking for in this year’s entrants

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By Natalie Mortimer, N/A

August 20, 2015 | 3 min read

As the deadline for entries to The Drum’s Creative Out of Home Awards steadily approaches, this year’s judges are on hand to reveal what they will be looking for from entrants and what’s exciting them about the OOH industry.

Darren Goldie, chief development officer and managing partner at Havas Media Group

“The outdoor brand media experience is redefining customer engagement and will undoubtedly redefine mobile and product interaction for all brands in the future. I am hoping to see glimpses of the next paradigm of brand experience from entrants where exceptional insights drive a compelling and powerful media experience for consumers and brands alike.”

Ann Wixley, creative director at OMD

“Smart creative OOH is really coming into its own, so I am excited to be a part of selecting and celebrating the best in class work for this year.

I hope to see bold, sharp, magical solutions where technology, mobile and the insightful use of context combine to deliver ideas that truly move people.”

Jon Andrews, managing partner and head of innovation at Ogilvy & Mather Group

“Outdoor is such a great medium. It offers the chance to interact with people as they go about their lives. It's like online, but in the real world. It's so much fun and I love it. All the technology that can be used nowadays is of course fantastic, but I hope to see entries that have really tried to create ‘moments’ for people with the strength of their creative ideas, rather than simply being clever.”

Steve Parker, co-chief executive at Starcom MediaVest Group

“I am delighted to have the opportunity to join the judging panel of the The Drum Creative Out of Home Awards. It is an exciting time for the OOH industry with smart media owners investing heavily and intelligently in technology that makes their locations more connected and more impactful. Add this to the elements of communication that have made OOH so successful - scale, stature and being omnipresent and this is a brilliant moment to be judging creativity.”

Ross Neil, executive creative director at WCRS

"Why am I judging the OOH category with The Drum? Because if an idea can be brought to life in one simple frame then you know it’s a killer. Which in our industry is the hardest thing, especially in an age when narrative and storytelling seem to be more important than ever. The amount of times someone has shown me a twitter feed and said “read to the end…its hilarious”, with OOH you don’t have the luxury of engaging someone for an extended period, so your message has to be so simple and elegant that it cuts through like a blow torch through butter.

This year I’ll be looking for those super simple, pure ideas that can get me almost immediately. Like all killer OOH should do."

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