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Hopster

Hopster partners with Goosebumps for new summer TV ad

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By Tony Connelly, Sports Marketing Reporter

August 19, 2015 | 3 min read

Children’s entertainment and educational app, Hopster, will run its first advertising campaign on subscription TV channels this summer after partnering with brand transformation consultancy, Goosebumps.

The 30 second TV spot will run for two weeks across pay-TV operator Sky, targeted specifically at parents watching channels TLC, Comedy Central, Comedy Central Extra, Food Network and E!.

Hopster, which launched in the UK in 2013, has an array of education games and streams hundreds of episodes of popular preschool shows from around the world, including The Gruffalo and The Gruffalo’s Child, Paddington Bear, Ben & Holly’s Little Kingdom and 64 Zoo Lane.

The app, which has a Netflix-style subscription service with a cost of £3.99 a month, has experienced strong growth since its launch. It is available on Apple’s app store, Google Play, Apple TV and in a number of smart TVs and now ranks as the number 1 grossing kids app in 12 countries with over 350,000 users.

Hopster founder and chief executive, Nick Walters, said “working with Goosebumps to sharpen our positioning and go all the way from concept to camera has been great.”

Adam Ding, senior designer from Goosebumps said it has been “a great opportunity to translate the charming brand persona into moving image”, adding that there was “nothing more satisfying than seeing a brand’s development from purpose all the way through to TV spots.”

As part of the growth plans, Hopster have made some changes to its senior management team with the appointment of Chris Brooke as its new chief technology officer. Brooke previously served in the same role with Quib, a Q&A community that aims to help parents. Made's new chief technology officer, Jonathan Howell, also joined the company’s board as advisor.

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