Guillaume Herbette appointed as MSLGroup CEO & exec VP of Publicis Worldwide
Publicis Groupe has enlisted Guillaume Herbette as the chief executive of PR network MSLGroup and as the executive vice president of Publicis Worldwide.
The move follows a restructure in which Arthur Sadoun was lauded as the person to oversee MSLGroup where he shared a vision of a greater integration of PR and creative in the company.
Herbette, who now reports to Sadoun, brings over 25 years of experience to his new role. After joining FleishmanHillard in 1998, he became vice chairman in 2010.
Publicis Groupe chairman and chief executive, Maurice Levy, said, "I'm very pleased to have Guillaume on board as this will accelerate MSLGroup’s growth within our Groupe through better integration with all our entities, providing them with the necessary complement of PR.
“This close collaboration with Publicis Worldwide will lead to the development of models that will be applied to all the Groupe's entities."
New appointee Herbette added: “I'm honoured and grateful to be given the opportunity to lead this exceptional organization of creative and talented professionals.
"This is a terrific opportunity that any leader would welcome. I am confident that with our talented team of communications professionals, I will build on the progress that Olivier achieved over the past six years.”
Herbette, who currently serves as global vice chairman of operations at FleishmanHillard will succeed Olivier Fleurot, who moves into an senior vice president role within Publicis Groupe.
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