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Brand of the Day Amazon

Brand of the Day: Amazon

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By Tony Connelly, Sports Marketing Reporter

August 17, 2015 | 2 min read

The world’s biggest online retailer has made headlines recently after a New York Times report criticized Amazon’s corporate practices.

The report included testimonials from 100 current and former employees who described Amazon as a "bruising" workplace with "shockingly callous management practices.”

One former employee included in the report said “almost every person I worked with, I saw cry at their desk.”

Amazon's boss, Jeff Bezos, addressed the criticism in a memo to staff where he said the New York Times article “doesn't describe the Amazon I know."

Here’s more on the Amazon brand

Jeff Bezos recently admitted it will be “very, very, very expensive” to launch a new motoring show with Jeremy Clarkson and his Top Gear co-stars after signing up the trio in a multimillion-pound deal.

In 2013 Amazon.com experienced a rare site outage that lasted 40 minutes. In that short period of time the company lost $4.8m in revenue.

Amazon holds the patent for 1-Click buying, and licenses it to Apple.

Bezos originally wanted to name the company “Cadabra” as in “Abracadabra.”

Bezos is also involved in a project to create a 10,000 year clock. The idea is that the clock will tick once a year, the century hand advances once every 100 years, and the cuckoo comes out on the millennium. The vision was, and still is, to build a Clock that will keep time for the next 10,000 years.

Brand of the Day Amazon

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