ITV Creative has redesigned the branding for its entertainment channel ITV2 as it looks to appeal to a younger audience and implement a digitally led promotional model.
Working with design agency, ManvsMachine, the new branding, which viewers will see on TV, computer and mobile screens from today (12 August), updates on-screen presentation, idents and introduces a gif style bite-sized promos.
The channel has also re-booted its social feeds, spanning YouTube, Facebook, Twitter, Instagram along with the launch of new ITV2 channels in Snapchat and Tumblr.
Executive creative director of ITV Creative, Tony Pipes said the rebranding comes as the boradcaster looks to position ITV2 to appeal to 16-34 year olds.
"We wanted a new, younger look and feel plus a new promotional model, that was more digitally connected. To be modern we knew it had to be fun and dynamic, always updating, weaving in with our social feeds, and better reflecting the kind of channel ITV2 is".
The channel has also introduced a new tag line to support the redesign called 'TV.And Then Some'.