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Twitter loves Beats' #StraightOutta Compton movie meme generator

A Beats meme-generator boasting the 'Straight Outta' tagline has been widely embraced by Twitter and Instagram users.

Launched to promote the Straight Outta Compton movie which retells the rise of rap group N.W.A., the social media campaign from the Apple-owned company has achieved high engagement since its launch on Monday (10 August).

The tool prompts web users to share images of themselves and the name of their respective hometown in #StraightOutta style.

Obviously the web was up to the challenge.

Even brands such as Fiat, Dodge, Mercedez Benz and Snickers got aboard the meme-wagon.

The launch of the movie come as Dr Dre releases his first solo album in 16 years for an exclsuive period on Apple Music's radio channel Beats 1 last week in order to promote the film

Alternatively, how about making your own 'Straight Outta' meme on the Beats website here.

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John McCarthy

John is an entertainment marketing reporter at The Drum. He writes about the amazing marketing stories coming from the movie, TV, music and video game industries. He's also the hunt for the weirder trends in marketing and advertising.

Fuelled by tea.

All by John