Samsung signs up England Rugby stars as brand ambassadors ahead of first campaign
Samsung has signed England Rugby stars George Ford, Joe Launchbury and Jonathan Joseph as brand ambassadors ahead of a campaign to cement its three-year sponsorship with the Rugby Football Union, a tie-up it hopes benefits from the upcoming World Cup.
It comes ahead of Samsung’s first awareness driving campaign to promote its commitment to enhancing fans’ enjoyment of sport through technology. All three players will feature in the marketing push, called 'the Samsung School of Rugby', which is set to kick off at the beginning of September.
Samsung became the RFU and England rugby team’s official consumer electronics and smartphone partner last year. The deal saw Samsung agree to install over 700 digital screens throughout Twickenham Stadium, with further displays integrated into England Rugby’s training ground at Pennyhill Park.
Russell Taylor, chief marketing officer at Samsung Electronics UK & Ireland, said: “At Samsung we take pride in bringing sports fans closer to their passions and creating unforgettable experiences through our technology. We are delighted to be working with three outstanding players as we head into an incredibly exciting few months for England Rugby and rugby fans everywhere.”
The tech giant is also set to offer all RFU affiliated clubs the chance to upgrade their club houses with digital display screens. The offer, which launches later this month, will run through to the end of 2015.